TL;DR: Improve cloud cost management, simplify everything else for 2016.


As you make your way back to the office after the holidays, I’m sure you haven’t had much time to keep up with technology headlines. We put together a quick summary of some cloud and AWS-related articles that I hope you’ll find useful.

The Headline: AWS cloud cost management in the spotlight for 2016

From: Beth Pariseau at TechTarget’s SearchAWS

TL;DR: AWS added Cost and Usage Reports to its Billing Console, one of several cloud cost management tools from AWS, but users still have unaddressed desires, including a need for better security tools in AWS.

Key Quote: “IT operations teams must build up their cost-management skills in the cloud era… they will depend on IT to show them the cost benefits continue.”

The ParkMyCloud take: Through conversations with our customers and prospective users, it’s become clear that improving cost management is indeed a priority for AWS. What this article hints at, without stating outright, is that the offerings of tools to manage these costs has become complex, and that many analytics tools do not allow users to actually take action.


The Headline: How much money is your cloud slurping up? Businesses still in the dark, says survey

From: James Bourne at Cloud Tech

TL;DR: A recent survey showed that IT professionals still lack the ability to allocate public cloud computing costs, in conjunction with a rise in rates of usage for business-critical applications.

Key Quote: “Lack of usage visibility and cost transparency are key problem areas which have in turn created demand for new, flexible and easy to use solutions that drive efficiency, cost savings and a way to hold business users accountable for what they are consuming.”

The ParkMyCloud take: Some of the statistics given in this article have become nearly self-evident: that cloud consumption metrics are needed, and that more companies are trusting AWS with more of their applications and development. This simultaneous increase in spend and obscured usage leads to wasted dollars on unused computing time.


The Headline: Simplification is the Technology Trend for 2016

From: Werner Vogels, VP & CTO, Amazon

TL;DR: In 2016, we will see simplified applications, infrastructures, and technological systems. This includes microservices (supported by Docker and the like), serverless architectures (such as those supported by AWS Lambda), and simple integration with APIs.

Key Quote: “People are seeking to simplify their applications, infrastructures and technological systems. In 2016 we can expect to see the quest for building simpler systems to take off. “

The ParkMyCloud take: At ParkMyCloud, our mission is to provide a simple, single-purpose tool to quickly reduce cloud spend. We’re glad to see that others — including Amazon’s CTO — agree and are moving the same direction.

Wasteful Bob gives his AWS instances a few days off for Christmas, then goes to see Star Wars.

chewbacca-savingsIf you go to a showing of Star Wars this week, you’ll more than likely see some geeksyou know, techies, nerds, propeller-heads, reformed trekkies. There’s also a good chance many of these folks are AWS customers and, unfortunately while they’re off in Wookie-land, their unused AWS instances are still running with costs adding up each minute.


Can You “ec2:Describe” Your Problem?

control aws environments with ec2:describeSometimes a blog post can be used to inform or instruct. Sometimes it can be used to inspire. Other times, it can be used to commiserate, as in “Are you seeing what I’m seeing, or am I going crazy?”  This is the latter type. Let me explain …

We are a small startup that relies heavily upon AWS to run our SaaS application (ParkMyCloud). Like many startups, we also contract with development shops to help keep costs down while we organically grow our business. And while we appreciate their help, we set out to find a way to prevent access by the “hired help” into our production environment.  I was drawn inexorably to AWS’ policies as the best solution.

First, hats off to AWS for all the thought and work they put into these. I imagine that to a control freak, this is like dying and going IT heaven. (Hmmm…IT heaven…cloud…nah!)


ParkMyCloud—the Automated On-Off Switch for AWS EC2 Instances— to Present at CONNECTpreneur

Top Washington, DC Tech Investor Event to Highlight Revolutionary Cloud Cost-Cutting Tool

Sterling, VA, December 8th, 2015 – ParkMyCloud, the only lightweight app that lets Amazon Web Services (AWS) users schedule on/off times for their idle, non-production cloud computing services, today announced announced that it has been selected to present at the company showcase of The 2015 Big Idea CONNECTpreneur Winter Forum.

ParkMyCloud was founded on the premise that the cloud should be a true utility like power, water or gas. Imagine how much money you’d waste if you left all of the lights and appliances on when you’re not home. Hundreds of thousands of cloud users are in the exact same situation—wasting hundreds of millions of dollars paying for idle cloud computing services.

“Since we launched ParkMyCloud in September, we have been gratified by the support and interest from AWS users around the world.” said Jay Chapel, founder and CEO. “We’re pleased that CONNECTpreneur picked ParkMyCloud to show how we can help companies send hundreds of millions of dollars in reduced cloud computing costs straight to their bottom line.”

The Big Idea CONNECTpreneur Forum is a community of over 3500 business leaders, CEOs, entrepreneurs, VCs and angels in the Mid-Atlantic Region.

Each quarterly CONNECTpreneur Forum mashes up 350+ top founders, angels, CXOs, VCs, and business leaders for a morning breakfast event featuring awesome networking, newsmaking speakers, and a showcase of 6-7 exciting companies.

Event Information

Title: ConnectPreneur Winter Forum

Date: DECEMBER 10, 2015


7:00 – 8:15 AM Registration/Networking

8:15 – 8:20 AM Welcome from S. Tien Wong, CEO of Tech 2000 and appnetic

8:25 – 9:15 AM Fireside Chat with John Kealey, CEO of Decision Lens

9:15 – 10:15 AM Company Showcase  – featuring ParkMyCloud

10:15 – 11:00 AM Panel: Hot Trends in Venture Capital and Early Stage Capital Funding


Jonathan Aberman, Managing Director, Amplifier Ventures; Chairman, Tandem NSI and FounderCorps


Dr. John Holaday, Angel Investor, Executive Chairman, ExoCyte; Chairman, Bioncor; Founder and ex-CEO, EntreMed

John Tullis, Managing Director, Tullis Health Investors

Mike Pratt, Managing Partner, Select Venture Partners, LLC

Nate Yohannes, Special Advisor, Office of Investment and Innovation, U.S. Small Business Administration

11:00 AM Networking

About ParkMyCloud

ParkMyCloud is a simple, single-purpose SaaS tool that enables users to automatically schedule on/off times for their idle cloud computing servers (also known as “parking”). Users save up to 60% on cloud server spend by paying only for the time they actually use to avoid wasted spending. Customers include McDonald’s, Sage Software, Neustar, Avid, Wolters Kluwer and Tristar Medical Group. For more information, visit