ParkMyCloud’s Top 5 Blog Posts of 2017

Before we ring in the new year, ParkMyCloud is taking a look back at 2017. We get a lot of great feedback on our blogs so we decided to summarize our top 5 blog posts, as indicated by our readers (views and shares). In case you missed them, please take a moment and enjoy our most popular posts of 2017!  

Azure vs AWS 2017: Is Azure really surpassing AWS?

Azure vs AWS – what’s the deal? After both cloud providers reported their quarterly earnings at the same time, speculation grew as to whether Azure might have a shot at outpacing Amazon. Provocative headlines teased the idea that Azure is catching up with AWS, making it a great opportunity to compare two out of the ‘big three’ providers. While it may seem like AWS is the one to beat, this blog examines whether Azure is catching up, where they are gaining ground, and why the debate even matters.

AWS vs Google Cloud Pricing – A Comprehensive Look

When it comes to comparing cloud providers, a look at pricing is not only helpful, it’s imperative. AWS and Google Cloud Platform (GCP) use different terminology for their instances, different categories of compute sizing, and take marketing liberties in describing their offerings. To make matters even more confusing, each provider takes a different approach to pricing, charging you by the hour in some cases or by the minute in others, and both having minimums. This blog breaks down all of the jargon and gives you valuable insight into how AWS and GCP are charging you on their monthly cloud bill.

The Cloud Waste Problem That’s Killing Your Business (And What To Do About It)

As enterprises continue shifting to the cloud, service providers like AWS, GCP, Azure, and more offer cloud services as a valuable utility for cost savings. However, as a utility, the cloud has serious potential for waste if not used optimally. What is “cloud waste” and where does it come from? What are the consequences? What can you do to reduce it? This blog answers those burning questions and tells you how to prevent waste and optimize your cloud spend.

Start and Stop RDS Instances – and Schedule with ParkMyCloud

When Amazon announced the release of start and stop RDS instances, AWS users finally had the ability to ‘turn off’ their RDS instances and save money on their cloud bill – nice! However, they would still be charged for provisioned storage, manual snapshots, and automated backup storage. What if there was a solution to starting and stopping RDS instances on an automated schedule, ensuring that they’re not left running when not needed? This blog explains how ParkMyCloud offers automated cost control on a schedule, saving you even more on your monthly cloud bill.

Why We Love the AWS IoT Button

We talk a lot about how ParkMyCloud can save you money on your cloud bill, because we can, but we also love to share the exciting, fun, and innovative offerings that the could brings. The AWS IoT button is a device like no other. You can program it to integrate with any internet-connected device, opening up a whole world of possibilities for what you can do with it. Make a remote control for Netflix, brew coffee in the morning without getting out of bed, or place a takeout order for lunch, all with the push of a button. This blog tells you about how the button was created, how to use it, and some ways that creative developers are using the AWS IoT button.

To another great year…

As we wrap up 2017, the ParkMyCloud team is especially thankful to those of you who have made our blog and our Cloud Cost Control platform successful. We look forward to another great year of keeping up with the cloud, sharing our posts, and of course, saving you money on your cloud bill.

Cheers to 2018! Happy New Year from the ParkMyCloud team and keep an eye open for SmartParking and several great announcements in early January.    

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Spot Instance Hibernation – What It Means For You

At AWS re:Invent 2017, one of the announcements that was made is that spot instance hibernation is now available. This change to how AWS spot instances works can mean some tweaks to how you approach this instance type. Let’s explore the ramifications of this and see what it means for you and your infrastructure.

What are Spot Instances?

When you use a cloud provider like AWS, they run data centers so you don’t have to. In doing so, those data centers have similar side effects as traditional on-prem deployments, including spare compute power when utilization is low. AWS decided to let free market forces work to their advantage by offering these spare resources at auction-style prices.

How this worked in practice (prior to this recent hibernation announcement) involved naming your bid price for how much you were willing to pay for an EC2 instance. Once the price of a spot instance went below your bid price, your instance started up and began doing work. Later, when the cost was above your bid price, your instance would be terminated.

Typical Spot Instance Use Cases

As you can tell, spot instances introduce a different way of thinking about your resources.  There are some use cases that don’t make any sense for spot instances, but others that can work well. For instance, high-performance computing scenarios that need a lot of machines for a short period of time can work well with spot instances, as long as the result isn’t extremely urgent. Another possibility is batch processing, like video conversions or scientific analysis, which can typically be done in off-hours without a human present to manually tweak things.

Hibernation vs. Termination

As mentioned above, the loss of a spot instance used to result in termination of the instance, regardless of the data or state of the machine. With Amazon’s recent announcement, you can now have spot instances hibernate instead. This means the system’s memory will be saved to the root EBS volume, then reloaded when the machine is resumed. It’s like time travel, but for your cloud infrastructure!

From a practical perspective, this can change how you approach spot instances. The main benefit is that you don’t have to prepare for sudden termination of your virtual machine, so more workloads could use spot instances with less preparation. The downside to this is that while your workload will eventually finish, you can’t quite be sure of when.

Spot Instances vs. Parking Schedules

The “not being sure when” part is the big differentiator between spot instance hibernation versus on-demand EC2 instances with parking schedules applied via ParkMyCloud. This new hibernation features means lots of benefits and cost savings, but introduces a nebulous time frame that tends to make developers (and executives) nervous. By utilizing known parking schedules that are automatically applied to instances, the cost savings can be quite comparable while maintaining business-hour uptime. The additional flexibility of manual or automated overrides via ParkMyCloud’s UI or API can mean all the difference to your cloud infrastructure team and the application owners who are running these workloads.

AWS claims that you can save up to 90% on your instance costs with spot instances. In the real world, various reports seem to be in the 50%-70% range, based on some stats from large companies like Pinterest and Vimeo. With parking schedules, most development teams turn off systems on nights and weekends, which is around 65% of the time. This means you can get similar savings, but with different timing structures for your use. The best way to save the most is to use a combination, so check out Amazon’s spot instances and try out ParkMyCloud for cost optimization for all workload types!

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Amazon’s EC2 Scheduler – How Does it Compare with ParkMyCloud?

Amazon recently announced updates to their EC2 scheduler, responding to the already-answered question: “How do I automatically start and stop my Amazon EC2 instances?”

Been there, done that. ParkMyCloud has been scheduling instances and saving our customers 65% or more on their monthly cloud bills from Amazon, Azure, and Google since 2015. It looks like Amazon is stepping up to the plate with their EC2 scheduler, but are they?

The premise is simple: pay for what you use. It’s what we’ve been saying all along – cloud services are like any other utility (electricity, water, gas) – you should use them only when needed to avoid paying more than necessary. You wouldn’t leave your lights on all night, so why leave your instances running when you’re not using them?

Until now, Amazon had basic scripting suggestions for starting and stopping your instances. With the EC2 scheduler, you’re getting instructions for how to configure a custom start and stop scheduler for your EC2 instances. Implementing the solution will require some work on your part, but will inevitably reduce costs. Welcome to the club, Amazon? Sort of, not really.

EC2 Scheduler vs ParkMyCloud

While the EC2 scheduler sounds good, we think ParkMyCloud is better, and not just because we’re biased. We took a look at the deployment guide for the EC2 scheduler and noticed a few things we offer that Amazon still doesn’t

  • This solution requires knowledge and operation of DynamoDB, Lambda, CloudWatch custom metrics, and Cloudformation templates, including Python scripting and Cloudformation coding.
    • None of that is required with our simple, easy-to-use platform. You don’t need a developer background to use ParkMyCloud, in fact you can use your mobile phone (insert link) or tablet.
  • There’s no UI, so it’s not obvious which instances are on what schedules.
    • ParkMyCloud has a simple UI with an icon driven operational dashboard and reporting so you can easily see and manage not only your AWS resources in a single-pane but your Azure and Google resources as well.
  • Modifications require code changes and CloudFormation deployments, including simple overrides of schedules.
    • Again, ParkMyCloud is easy to use, no coding or custom scripting required. Users can also temporarily override schedules if they need to use an instance on short notice, but will only have access to the resources you grant. And you can use our API and Policy Engine to automate scheduling as part of your DevOps process.
  • No SSO, reporting, notifications
    • Check, check, check. Did we mention that ParkMyCloud added some new features recently? You can now see resource utilization data for EC2 instances, viewable through animated heatmaps.
  • Doesn’t have SmartParking – automated parking recommendations based on usage data.
    • We do.
  • You cannot “snooze” (temporarily override) schedules on parked instances. You would have to do that manually through the AWS interface.
    • You can snooze schedules in ParkMyCloud with a button click.
  • Doesn’t work with Azure or Google.
    • We do.
  • Doesn’t park ASG
    • We do.
  • No Slack integration.
    • We do.

Conclusion

Amazon – nice try.

If you’re looking for an alternative to writing your own scripts (which we’ve known for a long time is not the best answer), you’re purely using AWS and EC2 instances, and are comfortable with all the PaaS offerings mentioned, then you might be okay with the EC2 scheduler. The solution works, although it comes with a lot of the same drawbacks that custom scripting has when compared to ParkMyCloud.

If you’re using more than just EC2 instances or even working with multiple providers, if you’re looking for a solution where you don’t need to be scripting, and if you’d prefer an automated tool that will cut your cloud costs with ease of use, reporting, and parking recommendations, then it’s a no-brainer. Give ParkMyCloud a try.

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New in ParkMyCloud: Visualize AWS Usage Data Trends

We are excited to share the latest release in ParkMyCloud: animated heat map displays. This builds on our previous release of static heat maps displaying AWS EC2 instance utilization metrics from CloudWatch. Now, this utilization data is animated to help you better identify usage patterns over time and create automated parking schedules.

The heatmaps will display data from a sequence of weeks, in the form of an animated “video”, letting you see patterns of usage over a period of time. You can take advantage of this feature to better plan ParkMyCloud parking schedules based on your actual instance utilization.

Here is an example of an animated heatmap, which allows you to visualize when instances are used over a period of eight weeks:

The latest ParkMyCloud update also includes:

  • CloudWatch data collection improvements to reduce the number of API calls required to pull instance utilization metrics data
  • Various user interface improvements to a number of screens in the ParkMyCloud console.

As noted in our last release, utilization data also provides the necessary information that will allow ParkMyCloud to make optimal parking and rightsizing recommendations (SmartParking) when this feature is released next month, part of our ongoing efforts to do what we do best – save you money, automatically.

AWS users who sign up now can take advantage of the latest release as we ramp up for automated SmartParking. In order to give you the most optimal cost control over your cloud bill, start your ParkMyCloud trial today to collect several weeks’ worth of CloudWatch data, track your usage patterns, and get recommendations as soon as the SmartParking feature becomes available in a few weeks.

If you are an existing customer, be sure to update your AWS policies to enable ParkMyCloud to access your AWS CloudWatch data. Detailed instructions can be found in our support portal.

Feedback? Anything else you’d like to see ParkMyCloud do? Let us know

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DevOps cloud cost optimization: It’s not an oxymoron

DevOps cloud cost optimization… is there such a thing? After all, if you’re concerned with your software’s development and operations, you want to make sure things work and work quickly. In dozens of companies we’ve spoken with, infrastructure cost is an afterthought.

Until it’s not.

Here’s what happens: someone in Finance, or the CTO, or the CIO, takes a look at the line-item expenses for DevOps, and realizes just how much of the budget is eaten up by cloud costs. All of a sudden, DevOps folks are facing top-down directives to reduce cloud costs, and need to find ways to do so without interrupting their “regular” work.

This is a common scenario. In 2016, enterprises spent $23B on public cloud IaaS services. By 2020, that figure is expected to reach $65B. Wasted spend makes up a quarter or more of that spend, much of it form of services running when they don’t need to be, improperly sized infrastructure, orphaned resources, and shadow IT.

DevOps teams: this is a problem you can get in front of. In fact, you can even apply some of the core tenets of DevOps to reducing cloud waste, including holistic thinking, eliminating silos, rapid feedback, and automation.

Our Director of Cloud Solutions, Chris Parlette, heard these problems from cloud users and put together a presentation on a DevOps cloud cost optimization approach. Watch it on demand now and learn how you can get started: How to Eliminate Cloud Waste with a Holistic DevOps Strategy.

Plus, check out these related resources:

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Three Big AWS re:Invent Announcements from 2017

AWS re:Invent announcements were in full swing at the conference last week. In addition to all the sessions, workshops, pub crawl, DJ-spinning and all sorts of educational experiences and entertainment options, the technology announcements are really what drive the buzzl. While it’s impossible to cover them all, we picked three big announcements from this year’s AWS re:Invent that will certainly be game-changers:  

New EC2 Instance Types

M5 EC2 instances are the next generation of general purpose EC2 instances. As a general purpose instance, its good for the use of running web & app servers, hosting enterprise applications, supporting online games and building cache fleets.

What sets M5 instances apart is that they were made for high-demand workloads, provide a 14% better price performance than M4 instances per core, and designed based on Custom Intel® Xeon® Platinum 8175M series processors running at 2.5 GHz. The new instances comes with a full package of resources allocations, complete with optimized compute, memory, and storage.

H1 EC2 Instances are the latest in storage optimized instances, designed with lots of space for high performance big data workloads. These instances are powered by “Broadwell” – 2.3 GHz Intel®Xeon® E5 2686 v4 processors, offering more memory compared to D2 instances. H1 instances provide low cost storage, high disk throughput, and high sequential disk I/O access to large data sets. They’re designed for data scientists running big data applications like Elastic MapReduce, big workload clusters, data processing applications like Apache Kafka, distributed filing systems, and networking filing systems.

Public Preview of EC2 Bare Metal Instances

AWS customers now have the ability to run workloads on bare metal servers. Peter DeSantis, VP of Global Infrastructure at AWS, calls it the “best of both worlds” because customers can run an operating system directly on the hardware, yet still reap the benefits of using the cloud by paying as they go instead of up-front. The public preview of bare metal instances are ideal in scenarios where workloads needs access to certain hardware features, and workloads with restrictions due to licensing can still benefit from the AWS cloud offerings. The public preview of the i3.metal instance is only the first of an entire series dedicated to bare metal instances, with more in line to roll out over the next few months.

Spot Instance Hibernation

Among several changes announced to AWS spot instances was a notable new feature – hibernation for spot instances. Instead of terminating a spot instance when it is interrupted, it will now hibernate instead, saving all of your data into an EBS volume. The instance will reboot as soon as spare capacity is available for the given instance type. Hibernation is useful because you won’t be charged for using the instance while it’s in hibernation, storage is charged at standard EBS storage rates, and you can still terminate your instances in hibernation by cancelling your bid at any time.

Conclusion

AWS re:Invent announcements are always exciting. As the largest and most successful public cloud provider to date, Amazon keeps us on our toes and continues giving us so much to look forward to. In the ongoing war between the big three cloud providers, these innovations will certainly drive the competition to innovate and provide even better options for enterprises to choose from. As always, we’ll continue to cover new announcements, product launches, and more as AWS continues to innovate and increase their offerings at a frenetic pace.

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3 Things We Learned at AWS re:Invent 2017 (An Insider’s Look from Jay)

The ParkMyCloud team has returned energized and excited from our annual trek to Las Vegas and our third AWS re:Invent conference. It’s an eclectic group of roughly 42K people, but we gleaned a ton of information by asking questions and listening to the enterprise cloud do’ers at our booth. These are the people actually moving, deploying and managing cloud services at the enterprises we consume goods and services from. They are also often the one’s that start the ‘cloud first’ initiatives we hear so much about — after all, they led the public cloud revolution to AWS 10+ years ago.

I’m not going to write about all the announcements AWS made at re:Invent2017 related to all the cool kid, popular buzz words like Artificial Intelligence, Machine Learning, Blockchain, Quantum Computing, Serverless Architecture, etc. However, if you do want to read about those please check out this nice recap from Ron Miller of TechCrunch.

Containers are so passé, they did not even make the cool kid list in 2017… but Microservices Architecture did. Huh, wonder if that’s a new phrase for containers?

For ParkMyCloud it’s a great event. We love talking to everyone there – they’re all cloud focused, they are either using AWS exclusively (born in the cloud), or AWS plus another public cloud, or AWS plus private cloud, and in some cases even AWS plus another public cloud and private cloud, thus they are truly ‘multi-hybrid cloud’. We had a ton of great conversations with cloud users who are either prospects, customers, technology partners, MSPs or swag hunters who want learn how to automate their cloud cost control – our nirvana.

There were a ton of Sessions, Workshops and Chalk Talks, and long lines to get into the good ones. It’s up to you to define the good ones and reserve your spot ahead of time.

Of course, it’s not all work and no play. This year for re:Play we had DJ Snake – giddy up! And while you walked your miles through the various casinos there were DJ’s scattered about spinning tunes for you – I describe re:Invent to my friends as an IT event where “millennials meet technology” — definitely not your father’s tech trade show. Having been to many of these IT tech trade shows around the world for 20+ years now, and outside of the Mobile World Congress in Barcelona, re:Invent is hands down the coolest.

Not only because of the DJ’s and re:Play but because there is a real buzz there, people are part of the new world of IT, and the migration of enterprise services to the world’s #1 cloud provider. And of course the Pub Crawl and Tatonka chicken wing eating contest.

AWS is now so big that the Venetian/Palazzo can’t hold everyone anymore, so they have spread over to the MGM, Mirage, and Aria. AWS refers to this collection of locations as it’s ‘campus’ – interesting, the rest of us refer to it simply as Las Vegas :-).

BTW – bring your sneakers. It’s 1.5 miles or a 22 minute power walk, including a few bridges, from the MGM to the Venetian assuming no stops for a cold beverage. Speaking of which, the Starbucks line is crazy.

Oh, and the swag, holy mother of pearl, people literally walk by the booth with large tote bags stuffed full of swag – if you like swag, hit up the expo hall for your fill of tee shirts, hoodies, koozies, spinners, bottle openers, pens, flash lights, memory sticks, chargers, stickers, hats, socks, glasses, mints, Toblerone chocolate, and lots more!

Well, I probably need to tie this blog / rant back to the headline, so in that vein, here are the top three things we learned at this year’s AWS re:Invent:

  1. Cost control in 2018 will be about aggregating metrics and taking automated actions based on Machine Learning
  2. AWS talks a lot about advanced cloud services and PaaS, but a majority of the customers we talk to still use and spend most of their dollars on EC2, RDS and S3
  3. DevOps / CloudOps folks are in charge of implementing cost control actions and pick the tools they want to use to optimize cloud spend

See you next year – pre-book your Uber/Lyft or bring a scooter!

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Cloud Service Provider Comparison – Part Two: IBM vs Oracle

For the second part of our cloud service provider comparison, we’ll continue our discussion of “secondary” cloud providers with two longtime tech industry giants: IBM vs Oracle.

We always talk about the “big three” cloud providers: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). We’ve covered Azure vs AWS, Google vs AWS, and most recently, the rise of Alibaba as the next biggest cloud provider. But what about the rest? IBM and Oracle have solidified themselves in the technology world, but will their offerings bring them success in the public cloud? And if so, does one of them have a better chance?

IBM

  • At the end of June 2017, IBM made waves when it outperformed Amazon in total cloud computing revenue at $15.1 billion to $14.5 billion over a year-long period
  • However, Amazon is still way ahead when it comes to the IaaS market
    • For 2016, Amazon had the highest IaaS revenue, followed by Microsoft, Alibaba, and Google, respectively. IBM did not make the top 5.
    • Alibaba had the highest IaaS growth rate, followed by Google, Microsoft, and Amazon, respectively.
  • IBM was the fourth biggest cloud provider – before Alibaba took over
  • In Q1 of 2017, Synergy rankings showed that IBM has 4 percent of the public cloud market share, just behind Alibaba’s 5 percent
    • AWS had 44 percent, Azure – 11 percent, and Google Cloud – 6 percent

The reality that Alibaba knocked IBM out of fourth place in the ongoing saga of the cloud wars is a bit unsettling, but remember that the enterprise cloud is still just beginning. After all, the term “cloud computing” was only coined just a few years ago, in 2006. As we look forward, IBM and Amazon just released their own television ad campaigns, and the differences in their messaging are an indication of how each provider plans to move forward.

As enterprises continue their shift to the cloud, TV ads tell us a lot about a provider’s purpose, overall message, and target audience. In the IBM ad, “The Cloud for Enterprise, Yours,” the cloud is presented not as a cloud at all, but as an entity “built for your business, designed for your data, and secure to the core.” This messaging opens an otherwise confusing, sometimes difficult to understand service for business leaders, to something tangible, something that makes sense, something that was built for their enterprise. That type of message goes a long way with people who don’t know the first thing about cloud computing.

On the other hand, Amazon’s ad targets a different audience entirely: “the builders” – developers, programmers, and architects who already have a full understanding and reliance on AWS for their building needs. In contrast to IBM, whose ad is all about how their cloud is helping businesses through the power of data and innovation, blockchain, and more, Amazon went straight for the technical experts who know exactly what they’re doing, no explanation necessary. The ad was also perfectly timed for the arrival of AWS re:Invent in Las Vegas this past week (ParkMyCloud was there as a sponsor!), gearing up their technical followers for the big event.

IBM positioned itself as a cloud provider for business leaders as the shift to the cloud only gets bigger. Amazon positioned itself as a haven for technical experts, the people writing code and continuously managing applications and other processes. It will take some time before we see the results of how this messaging plays out, but it certainly says something about who each provider wants to impress. And while pretty much everyone agrees that Amazon is currently leading the cloud, the numbers don’t lie – let’s not forget that IBM outperformed them in overall cloud revenue.

Oracle

  • Oracle’s cloud business is still ramping up, particularly in terms of IaaS
  • In fiscal Q1 of 2018, growth was at 51 percent, down from a 60 percent average in the last four quarters
    • Q4 for fiscal 2017 was at 58 percent
  • Since last quarter, shares have gone down by 10 percent

If things weren’t looking good for Oracle before, they may have just taken a turn for the worst. This past week AWS re:Invent, we witnessed CEO Andy Jassy make quite a dig at Oracle during his keynote speech. There was a cartoon involved, featuring Oracle founder Larry Ellison, and the message was clear: AWS is taking business away from Oracle.

Oracle’s success largely comes from its database business, which is still their biggest revenue producer as many companies use their databases to run critical parts of their operations. AWS decided to take them head on with a database on their own, directly targeting their enterprise customers. After AWS launched Aurora, in competition with Oracle’s SQL database, they efficiently started peeling away longtime Oracle customers. Oracle’s response? Build their own cloud, competing directly with the biggest and most successful cloud provider thus far, AWS.

But in spite of their current position, we can’t rule out Oracle just yet. For customers who still rely on Oracle’s database or other software, the cloud is a welcome offering and probably an easier option. And in an attempt to make things harder for AWS, Oracle made some changes to its licensing, and doubled the cost of using its database on AWS in hopes that customers who already use Oracle’s database will find their cloud a cheaper, more appealing option. However, this also backfired to some degree as customers using AWS cloud in conjunction with Oracle’s database did not appreciate the spike in price. Ultimately, the decision could prove itself to be more beneficial to AWS customers, prompting them to switch their database instead of their cloud provider.

And this brings us back to re:Invent, where Andy Jassy announced a new, serverless database service – Aurora Serverless. Again, this new offering is in direct competition with Oracle’s database, and once it goes live, only time will tell if Oracle can take the heat.

IBM vs Oracle: The Takeaway

IBM vs Oracle – does either of them stand a chance against the bigger, more well known cloud providers? So far, it’s looking pretty good for IBM. They have their sights set on huge success with the introduction of Watson, the AI supercomputer that generated a lot of buzz when it won Jeopardy. They’ve also taken a new approach with their TV ad campaign, setting themselves apart from Amazon with an entirely different audience, wooing business leaders as the best choice in terms of business and innovation strategy. And of course, they’ve taken the lead in cloud computing revenue, which is nothing to scoff at.

On the other hand, Oracle is struggling to find its place, and Amazon is calling them out. With the announcement of Aurora Serverless, we’ll be looking to see how this new offering impacts Oracle as it takes a direct hit to it’s flagship product – their database business. If Oracle wants to keep up and hold it’s own against other cloud providers, they might be wise to take a note from IBM and innovate with a new approach entirely.

In the ongoing battle for the ultimate cloud provider, Amazon’s lead is certainly not a guarantee. Not only are Google and Azure coming in strong, but Alibaba is well on its way, and other secondary providers like IBM and Oracle are working on innovations and improvements to secure their place in the ranks.

In the end, we always find it helpful to come back to one of our favorite Andy Jassy quotes regarding the cloud battle:

“There won’t be just one successful player. There won’t be 30 because scale really matters here in regards to cost structure, as well as the breadth of services, but there are going to be multiple successful players, and who those are I think is still to be written.”

As we continue making comparisons between cloud providers, keeping up to date with ongoing advancements and innovations behind their offerings, we welcome you to participate! Please share any thoughts or feedback in the comment section, we’d love to hear your take!

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