$12.9 Billion in wasted cloud spend this year.

Wake up and smell the wasted cloud spend. The cloud shift is not exactly a shift anymore, it’s an evident transition. It’s less of a “disruption” to the IT market and more of an expectation. And with enterprises following a visible path headed towards the cloud, it’s clear that their IT spend is going in the same direction: up.

Enterprises have a unique advantage as their cloud usage continues to grow and evolve. The ability to see where IT spend is going is a great opportunity to optimize resources and minimize wasted cloud spend, and one of the best ways to do that is by identifying and preventing cloud waste.

So, how much cloud waste is out there and how big is the problem? What difference does this make to the enterprises adopting cloud services at an ever-growing rate? Let’s take a look.

The State of the Cloud Market in 2018

The numbers don’t lie. For a real sense of how much wasted cloud spend there is, the first step is to look at how much money enterprises are spending in this space at an aggregate level.

Gartner’s latest IT spending forecast predicts that worldwide IT spending will reach $3.7 trillion in 2018, up 4.5 percent from 2017. Of that number, the portion spent in the public cloud market is expected to reach $305.8 billion in 2018, up $45.6 billion from 2017.

The last time we examined the numbers back in 2016, the global public cloud market was sitting at around $200 billion and Gartner had predicted that the cloud shift would affect $1 trillion in IT spending by 2020. Well, with an updated forecast and over $100 billion dollars later, growth could very well exceed predictions.

The global cloud market and the portion attributed to public cloud spend are what give us the ‘big picture’ of the cloud shift, and it just keeps growing, and growing, and growing. You get the idea. To start understanding wasted cloud spend at an organizational level, let’s break this down further by looking at an area that Gartner says is driving a lot of this growth: infrastructure as a service (IaaS).

Wasted Cloud Spend in IaaS

As enterprises increasingly turn to cloud service providers like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP) to provide compute resources for hosting components of their infrastructures, IaaS plays a significant role in both cloud spend and cloud waste.

Of the forecasted $305.8 billion dollar public cloud market  for 2018, $45.8 billion of that will be spent on IaaS, ⅔ of which goes directly to compute resources. This is where we get into the waste part:

  • 44% of compute resources are used for non-production purposes (i.e. development, staging, testing, QA)
  • The majority of servers used for these functions only need to run during the typical 40-hour work week (Monday through Friday, 9 to 5) and do not need to run 24/7
  • Cloud service providers are still charging you by the hour (or minute, or even by the second) for providing compute resources

The bottom line: for the other 128 hours of the week (or 7,680 minutes, or 460,800 seconds) – you’re getting charged for resources you’re not even using. And there’s a large percent of your waste!

What You Can Do to Prevent Wasted Cloud Spend

Turn off your cloud resources.

The easiest and fastest way to save money on your idle cloud resources when  is by simply by not using them. In other words, turn them off. When you think of the cloud as a utility like electricity, it’s as simple as turning off the lights every night and when you’re not at home. With ParkMyCloud you can automatically schedule your cloud resources to turn off when you don’t need them, like nights and weekends, and eliminate 65% or more on your monthly bill with AWS, Azure, and Google. Wham. bam.

Turn on your SmartParking.

You already know that you don’t need your servers to be on during nights and weekends, so you shut them off. That’s great, but what if you could save even more with valuable insight and information about your exact usage over time?

With ParkMyCloud’s new SmartParking feature, the platform will track your utilization data, look for patterns and create recommended schedules for each instance, allowing you to turn them off when they’re typically idle.

There’s a lot of cloud waste out there, but there’s also something you can do about it: try ParkMyCloud today.

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Yeah, Yeah, Yeah we Park %$#@, but what really matters to Enterprises? – Frequently Asked Questions

Here at ParkMyCloud we get to do product demos for a lot of great companies all over the world, from startups to Fortune 500’s, and in many different industries – Software, IT, Financial, Media, Food and Beverage, and many more. And as we talk to industry analysts and venture capitalists they always ask about vertical selling and the like — we used to do this back at Micromuse where had Federal, Enterprise, Service Provider and SMB sales teams, for example. But here at ParkMyCloud we notice in general the questions from enterprises are vertical-agnostic, and since cloud is the great IT equalizer in my book, we decided to summarize the 8 Most Frequently Asked Questions we get from prospects of all shapes and sizes.

These are the more common questions we get beyond turning cloud resources off / on:

How does ParkMyCloud handle system patching?

Answer: The most common way of dealing with patching is to use our API.  The workflow would be to log in through the API, get a list of the resources, then choose which resources you want and choose to “snooze” the schedule (which is a temporary override of the schedule, if you haven’t played with that yet) for a couple of hours, or however long the patching takes.  Once the schedule is snoozed, you can toggle the instance on, then do the patching.  After the patching is complete, you can either cancel the snooze to go back to the original schedule or wait for the snooze to finish and timeout.

If your patching is done on a weekly basis, you could also just implement the patch times into the schedules so the instances turn on, say at 3am on Sunday.

How do I start and stop instances in a sequential order?

Answer: ParkMyCloud has created a feature that we call ‘Logical Groups’, basically you group cloud resources into a group or cluster within the platform and then assign the order you wish them to stop and start, you can also set how long it takes before resource 1 starts / stops and then resource 2 starts / stops and so forth. This way, your web server can stop first and the database can stop second so all the connections close properly. As this feature is very popular, we have had many requests to fully automate this using our policy engine and tags, a work in progress – that will be way cool.

My developers hate UI’s, how does he/she manage the schedules without using your UI?

Answer: Yes, this is an easy one but always gets asked. If you are anti-UI or just don’t want to use yet another UI, you can use the following channels to manage your resources in ParkMyCloud:

Can I govern user access and permissions?

Answer: Yes, we have support for Single-Sign On (SSO) and a full on Role-based Access Control model (RBAC) in the platform that allows you to import users, add them to teams and assign them roles. The common scenario around this is ‘I only want my SAP QA team to have access to the cloud resources they need for that project and nothing else, and limit their permissions’ – handled.

Can I automatically assign schedules based on tags?

Answer: Yes, and in general this what most companies do using ParkMyCloud. We have a Policy Engine where you can create policies that allow you to fully automate your cloud resource scheduling. Basically the policy reads the AWS, Azure, or Google Cloud metadata that is brought into the platform, and based on those tags (or even other data like resource name, size, region, etc.) and the corresponding policy, we can automatically assign schedules to cloud resources. And we take that a step further, as those resources can also be automatically parsed to Teams and Users as well based on their roles (see RBAC).

You can only park stuff based on tags? That’s so weak!

Answer: Not so fast my friend … I must admit we sort of threw this one in there but it does come up quite often, and we recently solved this problem with our release of SmartParking, which allows you to bring in metric data, trend it for a period of time, and then automatically create schedules based on those usage patterns – cool stuff.

Can we pick which instances we bring into ParkMyCloud?

Answer: Sort of, through their API the cloud providers don’t allow you to choose which cloud resources in an account you bring into the platform, if you link a cloud account to ParkMyCloud all the cloud resources in that account will populate (assuming our API supports those resources and the cloud provider allows you to ‘park’ them). But we do let you choose which accounts you bring into ParkMyCloud, so link accounts and bring in as many or as few accounts as you wish, and by the way AWS recommends you create accounts based on on function like Production, Dev, Test, QA, etc., and then breaks that down even more granular to Dev 1, Dev 2, Dev 3, etc. – this is ideal for ParkMyCloud.

Where is ParkMyCloud located?

Answer: Northern Virginia of course, in Sterling at Terminal 68 to be precise. It’s a co-working space we share with several other startups; we would also be remiss if we did not mention this area is also one of the finalist locations for Amazon’s H2Q – it’s a hotbed of cloud and data center activity.

We hope this was helpful and would value your feedback on the 8 Most Frequently Asked Questions we get, and if yours are the same or different, or of course our favorite … have you thought of XYZ as a feature? Let us know at info@parkmycloud.com.

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The Cost of Cloud Computing Is, in Fact, Dropping Dramatically

You might read the headline statement that the cost of cloud computing is dropping  and say “Well, duh!”. Or maybe you’re on the other side of the fence. A coworker recently referred me to a very interesting blog on the Kapwing site that states Cloud costs aren’t actually dropping dramatically. The author defines“dramatically” based on the targets set by Moore’s Law or the more recently proposed Bezos’ Law, which states that “a unit of [cloud] computing power price is reduced by 50 percent approximately every three years.” The blog focused on the cost of the Google Cloud Platform (GCP) n1-standard-8 machine type, and illustrated historical data for the Iowa region:

Date N1-standard-8 Cost per Hour
January 2016 $0.40
January 2017 $0.40
January 2018 $0.38

The Kapwing blog also illustrates that the GCP storage and network egress costs have not changed at all in three years. These figures certainly add up to a conclusion that Bezos’ Law is not working…at least not for GCP.

Whose law is it anyway?

If we turn this around and try to apply Bezos’ Law to, well, Bezos’ Cloud we see a somewhat different story.

The approach to measuring AWS pricing changes needs to be a bit more systematic than for GCP, as the AWS instance types have been evolving quite a bit over their history. This evolution is shown by the digit that follows the first character in the instance type, indicating the version or generation number of the given instance type . For example, m1.large vs. m5.large. These are similar virtual machines in terms of specifications, with 2 vCPUs and about 8GB RAM, but the m1.large was released in October 2007, and the m5.large in November 2017. While  the “1” in the GCP n1-standard-8 could also be a version number,  it is still the only version I can see back to at least 2013. For AWS, changes in these generation numbers happen more frequently and likely reflect the new generations of underlying hardware on which the instance can be run.

Show me the data!

In any event, when we make use of the Internet Archive to look at  pricing changes of the specific instance type as well as the instance type “family” as it evolves, we see the following (all prices are USD cost per hour for Linux on-demand from the us-east-1 region in the earliest available archived month of data for the quoted year):

m1.large m3.large m4.large m5.large Reduction from previous year/generation 3-year reduction
2008 $0.40
2009 $0.40 0%
2010 $0.34  -18%
2011 $0.34 0% -18%
2012 $0.32 -6% -25%
2013 $0.26 -23% -31%
2014 $0.24 $0.23 -13% -46%
2015 $0.175 $0.14 -64% -103%
2016 $0.175 $0.133 $0.120 -17% -80%
2017 $0.175 $0.133 $0.108 -11% -113%
2018* $0.175 $0.133 $0.100 $0.096 -13% -46%

*Latest Internet Archive data from Dec 2017 but confirmed to match current Jan 2018 AWS pricing.

FWIW: The second generation m2.large instance type was skipped, though in October 2012 AWS released the “Second Generation Standard” instances for Extra Large and Double Extra Large – along with about an 18% price reduction for the first generation.

To confirm that we can safely compare these prices, we need to look at how the mX.large family has evolved over the years:

Instance type Specifications
m1.large (originally defined as the “Standard Large” type) 2vCPU w/ECU of 4, 7.5GB RAM
m3.large 2vCPU w/ECU of 6.5, 7.5GB RAM
m4.large 2vCPU w/ECU of 6.5, 8GB RAM
m5.large 2vCPU w/ECU of 10, 8GB RAM

A couple of notes on this:

  • ECU is “Elastic Compute Unit” –  a standardized measure AWS uses to support comparison between CPUs on different instance types. At one point, 1 ECU was defined as the compute-power of a 1GHz CPU circa 2007.
  • I realize that the AWS mX.large family is not equivalent to the GCP n1-standard-8 machine type mentioned earlier, but I was looking for an AWS machine type family with a long history and fairly consistent configuration(and this is not intended to be a GCP vs AWS cost comparison).

The drop in the cost of cloud computing looks kinda dramatic to me…

The net average of the 3-year reduction figures is -58% per year, so Bezos’ Law is looking pretty good. (And there is probably an interesting grad-student dissertation somewhere about  how serverless technologies fit into Bezos’ Law…)  When you factor the m1.large ECU of 4 versus the m5.large ECU of 10 into the picture, more than doubling the net computing power, one could easily argue that Bezos’ Law significantly understates the situation. Overall, there is a trend here of not just a significantly declining prices, but also greatly increased capability (higher ECU and more RAM), and certainly reflecting an increased value to the customer.

So, why has the pricing of the older m1 and m3 generations gone flat but is still so much more expensive? On the one hand, one could imagine that the older generations of underlying hardware consume more rack space and power, and thus cost Amazon more to operate. On the other hand, they have LONG since amortized this hardware cost, so maybe they could drop the prices. The reality is probably somewhere in between, where they are trying to motivate customers to migrate to newer hardware, allowing them to eventually retire the old hardware and reuse the rack space.

Intergenerational Rightsizing

There is definite motivation here to do a lateral inter-generation “rightsizing” move. We most commonly think of rightsizing as moving an over-powered/under-utilized virtual machine from one instance size to another, like m5.large to m5.medium, but intergenerational rightsizing can add up to some serious savings very quickly. For example, an older m3.large instance could be moved to an m5.large instance in about 1 minute or less (I just did it in 55 seconds: Stop instance, Change Instance Type, Start Instance), immediately saving 39%. This can frequently be done without any impact to the underlying OS. I essentially just pulled out my old CPU and RAM chips and dropped in new ones. Note that it is not necessarily this easy for all instance types – some older AMI’s can break the transition to a newer instance type because of network or other drivers, but it is worth a shot, and the AWS Console should let you know if the transition is not supported (of course: as always make a snapshot first!)

Conclusion

For the full view of cloud compute cost trends, we need to look at both the cost of specific instance types, and the continually evolving generations of that instance type. When we do this, we can see that the cost of cloud computing is, in fact, dropping dramatically…at least on AWS.

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Why Serverless Computing Will Be Bigger Than Containers

One of the more popular trends in public cloud adoption is the use of serverless computing in AWS, Microsoft Azure, and Google Cloud. All of the major public cloud vendors offer serverless computing options, including databases, functions/scripts, load balancers, and more. When designing new or updated applications, many developers are looking at serverless components as an option. This new craze is coming at a time when the last big thing, containers, is still around and a topic of conversation. So, when users are starting up new projects or streamlining applications, will they stick with traditional virtual machines or go with a new paradigm? And out of all these buzzy trends, will anything come out on top and endure?

Virtual Machines: The Status Quo

The “traditional” approach to deployment of an application is to use a fleet of virtual machines running software on your favorite operating system. This approach is what most deployments have been like for 20 years, which means that there are countless resources available for installation, management, and upkeep. However, that also means you and your team have to spend the time and energy to install, manage, and keep that fleet going. You also have to plan for things like high availability, load balancing, and upgrades, as well as decide if these VMs are going to be on-prem or in the cloud. I don’t see the use of virtual machines declining anytime soon, but there are better options for some use cases.

Containers: The New Hotness, But Too Complex to be Useful

Containerization involves isolating an application by making it think it’s the only application on a server, with only the hardware available that you allow. Containers can divide up a virtual machine in a similar way that virtual machines can divide up a physical server. This idea has been around since the early 1980s, but has really started to pick up steam due to the release of Docker in 2013. The main benefits of containerization are the ability to maximize the utilization of physical hardware while deploying pieces of a microservices architecture that can easily run on any OS.

This sounds great in theory, but there are a couple of downsides to this approach. The primary problem is the additional operational complexity, as you still have to manage the physical hardware and the virtual machines, along with the container orchestration without much of a performance boost. The added complexity without removing any current orchestration means that you now have to think about more, not less, You also need to build in redundancy, train your users and developers, and ensure communication between pieces on top of your existing physical and virtual infrastructure.

Speaking of container orchestration, the other main downside is the multitude of options surrounding containers and their management, as there’s no one clear choice of what to use (and it’s hard to tell if any of the existing ones will just go away one day and leave you with a mess). Kubernetes seems to be the front runner in this area, but Apache Mesos and Docker Swarm are big players as well. Which do you choose, and do you force all users and teams to use the same one? What if the company who manages those applications makes a change that you didn’t plan for? There’s a lot of questions and unknowns, along with just having to make the choice that could have ramifications for years to come.

Serverless Computing: Less Setup, More Functionality

When users or developers are working on a project that involves a database and some python scripts, they just want the database and the scripts, not a server that is running database software and a server that runs scripts. That’s because the main idea behind serverless architecture is the goal of trying to eliminate all the overhead that comes along with these requests for specific software. This is a big benefit to those who just want to get something up and running without installing operating systems, tweaking configuration files, and worrying about redundancy and uptime.

This isn’t all sunshine and rainbows, however. One of the big downsides to serverless comes hand-in-hand with that reduced complexity, in that you also typically have reduced customization. Running an older database version or having a long-running python function might not be possible using serverless services. Another possible downside is that you are typically locked in to a vendor once you start developing your applications around serverless architecture, as the APIs are often going to be vendor-specific.

That being said, it appears that the reduced complexity is a big deal for the users who want things to “just work”. Dealing with less headaches and less management so they can get creative and deploy some cool applications is one of the main goals of folks who are trying to push the boundaries of what’s possible. If Amazon, Microsoft, or Google want to handle database patching and python versioning so you don’t have to, then let them deal with it and move on to the fun stuff!

Here at ParkMyCloud, we’re doing a mix of serverless and traditional virtual machines to maximize the benefits and minimize the overhead for what we do.  By using serverless where it makes sense without forcing a square peg into a round hole, we can run virtual machines to handle the code we’ve already written while using serverless architecture for things like databases, load balancing, and email messages.  We’re starting to see more customers going with this approach as well, who then use ParkMyCloud to keep the costs of virtual machines low when they aren’t in use. (If you’d like to do the same, check out a trial of ParkMyCloud to get your hybrid infrastructure optimized.)

When it comes to development and operations, there are numerous decisions to make that all have pros and cons. Serverless architecture is the latest deployment option available, and it clearly helps reduce complexity and accounts for things that may give you headaches. The reduced mobility is something that containers can handle really well, but involves more complexity in deployment and ongoing management. Software installed on virtual machines is a tried-and-true method, but does mean you are doing a lot of the work yourself. It’s the fact that serverless computing is so simple to implement that makes it more than a trend: this is a paradigm that will endure, where containers won’t.

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ParkMyCloud Reviews – Customer Video Testimonials

A few weeks ago at the 2017 AWS re:Invent conference in Las Vegas, we had the opportunity to meet some of our customers at the booth, get their product feedback, and a few shared their ParkMyCloud reviews as video testimonials. As part of our ongoing efforts to save money on cloud costs with a fully automated, simple-to-use SaaS platform, we rely on our customers to give us insight into how ParkMyCloud has helped them. Here’s what they had to say:

TJ McAteer, Prosight Specialty Insurance

“It’s all very well documented. We got it set up within an afternoon with our trial, and then it was very easy to differentiate and show that value – and that’s really the most attractive piece of it.”

As the person responsible for running the cloud engineering infrastructure at ProSight Specialty Insurance, ParkMyCloud had everything TJ was looking for. Not only that, but it was easy to use, well managed, and demonstrated its value right away.

James LaRocque, Decision Resources Group

“What’s nice about it is the ability to track financials of what you’re actually saving, and open it up to different team members to be able to suspend it from the parked schedules and turn it back on when needed.”

As a Senior DevOps engineer at Decision Resources Group, James LaRocque discovered ParkMyCloud at the 2016 AWS re:Invent and has been a customer ever since. He noted that while he could have gone with scripting, ParkMyCloud offered the increased benefits of financial tracking and user capabilities.

“The return on investment is huge.”

Kurt Brochu, Sysco Foods

“We had instant gratification as soon as we enabled it.”

Kurt Brochu, Senior Manager of the Cloud Enablement Team at Sysco Foods, was immediately pleased to see ParkMyCloud saving money on cloud costs as soon as they put it into action. Once he was able to see how much they could save on their monthly cloud bill, the next step was simple.   

“We were able to save over $500 in monthly spend by just using it against one team. We are rolling out to 14 other teams over the course of the next 2 weeks.”

Mark Graff, Dolby Labs

“The main reason why we went for it was that it was easy to give our users the ability to start and stop instances without having to give them access to the console.”

Mike Graff, the Senior Infrastructure Manager at Dolby Labs, became a ParkMyCloud customer thanks to one of his engineers in Europe.

“We just give them credentials, they can hop into ParkMyCloud and go to start and stop instances. You don’t have to have any user permissions in AWS – that was a big win for us.”


We continue to innovate and improve our platform’s cloud cost management capabilities with the addition of SmartParking recommendations, SmartSizing, Alicloud and more. Customer feedback is essential to making sure that not only are we saving our customers time and money, but also gaining valuable insight into what makes ParkMyCloud a great tool.

If you use our platform, we’d love to get a ParkMyCloud review from you and hear about how ParkMyCloud has helped your business – there’s a hoodie in it for you! Please feel free to participate in the comments below or with a direct email to info@parkmycloud.com

 

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Better Together For Simplified Cloud Management …CloudHealth and ParkMyCloud

Some things in life just go together so well…whether it’s an unlikely food pairing, a well-matched color scheme, or your favorite celebrity couple. Take CloudHealth and ParkMyCloud, for example. Each on their own is pretty great – but together they join forces to save you serious time and money.

As a ParkMyCloud customer, you can control cost automatically through scheduling and enriched analytical capabilities, thus optimizing your multi-cloud environments and increasing return on investment. Now with this partnership, you can also use CloudHealth to get better governance, simple rightsizing features and management through a single platform. Customers can now buy ParkMyCloud directly from CloudHealth, and the companies are working on a technology integration which will leverage CloudHealth’s best in class cloud governance platform and ParkMyCloud’s actionable scheduling policies.

Benefits of using CloudHealth Platform:

1. Reduce Total Cost of Ownership with Reserved Instances and Rightsizing

CloudHealth Platform provides an easy way to take advantage of reserved instances (RI) in AWS and Azure from the platform itself.

Ulf Mansson, Recorded Future’s Chief of Operations and Co-Founder, says that “We needed a way to automate the management of RIs, since we didn’t have the time to constantly monitor them.” CloudHealth has helped Recorded Future to save money and use that hard earned money for more strategic initiatives.

CloudHealth helps you with rightsizing your environment. In other words, manage your underutilized resources better to ensure you are not overspending. For example, look at the report below for rightsizing EC2 instances.

2. Comprehensive management and integrations for your hybrid cloud

Bottomline for your company is the ability to manage your entire hybrid cloud from one platform. Across all your clouds and existing point management solutions. Electronic hardware and software provider, Mentor Graphics has accurately identified and allocated resources to projects and provided visibility into cost projections using CloudHealth. This has helped the company immediately see and compare the impact their decisions have on both cost and ROI.

The picture below shows the simple cross-cloud dashboard from CloudHealth platform.

For customers already using DataDog, Chef or New Relic within your environment you would want to continue using those while adopting a new platform. The CloudHealth Platform is designed with open APIs. So we made it easy to integrate all your existing API driving solutions for business and IT continuity.

3. Security for peace of mind

Not only have we designed the CloudHealth Platform to be very secure, we also can ensure your AWS accounts follow security best practices. For example, using CloudHealth policies, you can ensure IAM roles, security groups, and permissions are all configured properly. We’ve taken the best practices from AWS and from the Center for Internet security and turned them into out of the box policies, so you can get alerted any time your environment is out of compliance. We are also a SOC Type 2 Compliant company, to read more on that please click here.

All of us at CloudHealth Technologies and ParkMyCloud are pretty excited about the impact this partnership will have on our customers. It means serious value for them as they simplify governance, derive greater ROI from their cloud investments, and are able to drive more strategic projects.

Ready to get started? Learn more.

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CloudHealth Technologies and ParkMyCloud Partner to Simplify Cloud Complexity, Cost and Control

CloudHealth Technologies, Leader in Hybrid Cloud Governance, and ParkMyCloud, Leader in Automated Cost Control, Join Forces to Save Companies Time and Money

January 11, 2018, BOSTON – CloudHealth Technologies, the leader in cloud service management, and ParkMyCloud, the leading enterprise platform for continuous cost control in public cloud, today announced they are partnering to marry the hybrid cloud governance of CloudHealth with the automated cost control of ParkMyCloud. ­­­

Customers leveraging the integrated solution will experience greater return on their cloud investments. They will be able to automate cloud cost control, simplify management, and consequently free up teams to focus on driving more strategic projects within their organizations.

Public cloud provides agility, efficiency and flexibility; however, as organizations ramp up in the public cloud, they often find consumption growing rapidly, leading to overspending and inefficient resource utilization. For many, this rising cost is unaccounted for. According to Gartner, “With increasing business unit IT spending on cloud services, IT leaders must prevent new risks, sprawl, cost overruns and missed SLAs. Dynamic optimization technology can help balance the benefits of agility with required governance controls for cloud services and virtualized infrastructure.”1

With CloudHealth’s expertise in cloud governance and management and ParkMyCloud’s specialization in cloud cost control, they can together provide complete visibility and control over multi-cloud environments, enabling customers to drive better business value. Joint customers will experience a seamless, integrated solution, including:

  • Improved Cloud ROI: Users will realize immediate cost savings with non-disruptive, policy-driven automation that helps to eliminate tedious tasks and enable teams to roll out new offerings and updates faster to market.
  • Ability to Drive More Strategic Projects: Rather than focusing on “keeping the lights on,” technical experts can shift their efforts to continuously innovate and thereby maintain a competitive advantage—not just business as usual.
  • Simplified Hybrid Cloud Governance: Broken down by environment, department, application, resource and more, this integrated offering empowers teams to implement better resource management through a simple and easy-to-use customizable dashboards for different personas such as CFO and CTO, among others.
  • Better Analytics: Users gain unparalleled insight and can use this visibility to make smarter business decisions.

“There are huge business gains to be reaped in the public cloud, but business transformation also brings complexity,” said Tom Axbey, CEO and President of CloudHealth Technologies. “In partnering with ParkMyCloud, we’re eliminating cloud management inefficiency and bridging t­­he divide between cost and utilization. We’re uniting disparate cloud environments, business ops and DevOps teams by equipping them with the tools they need to be agile and productive.”

“Our goal at ParkMyCloud has always been to help our customers do more with their cloud by saving time and money,” said Jay Chapel, CEO and Founder of ParkMyCloud. “That’s why we provide them with automated cost control, which we do by finding and turning off idle resources in AWS, Azure and Google Cloud. By collaborating with CloudHealth Technologies, we are providing customers with end-to-end visibility and control over their environments for optimized cloud usage and spend.”

“With ParkMyCloud, anyone in your organization can be responsible for their own cloud costs,” said Reed Savory, Connotate. “That’s immensely valuable and brings real cost savings. CloudHealth offers unparalleled rightsizing capabilities, among other things, so we know we aren’t leaving money on the table. Integrating these solutions will only further the simplicity and efficiency with which our team operates — even as we manage a rapidly scaling cloud environment.”

To learn more about how CloudHealth and ParkMyCloud are empowering customers through this partnership, https://www.cloudhealthtech.com/partners/integration-partners/parkmycloud.

[1] Gartner, Innovation Insight for Dynamic Optimization Technology for Infrastructure Resources and Cloud Services, Donna Scott and Milind Govekar, Refreshed: 6 February 2017 | Published: 29 February 2016.

About CloudHealth Technologies

CloudHealth, the recognized worldwide leader in the growing Cloud Service Management industry, provides integrated reporting, recommendations and active policy management to help companies control the problems associated with “cloud chaos.” Our comprehensive platform gives enterprise companies and MSPs the ability to visualize, optimize and govern their cloud and hybrid environments. By providing analysis and deep insight into historical trends, capacity planning, resource optimization and resource automation, CloudHealth enables stakeholders ranging from C-level executives to engineers, cloud specialists, architects, IT directors and LOB managers to improve performance and drive value through their cloud ecosystems. Well-known organizations that rely on CloudHealth’s capabilities and expertise include Amtrak, Dow Jones, Acquia, and Sumo Logic, among others. Based in Boston, the company is backed by Kleiner Perkins, Sapphire Ventures, Scale Venture Partners, .406 Ventures and Sigma Prime Ventures. For continuous product updates, industry news and engagement, visit us at www.cloudhealthtech.com or follow us @cloudhealthtech.

Contact

Lauren Palazzo, Text100 for CloudHealth

Lauren.Palazzo@text100.com

(617) 399-4909

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About ParkMyCloud

ParkMyCloud is a SaaS platform that helps enterprises optimize their public cloud spend by automatically reducing resource waste — think “Nest for the cloud”. ParkMyCloud has helped customers such as McDonald’s, Capital One, Unilever, Foster Moore, and Sage Software dramatically cut their cloud bills by up to 65%, delivering millions of dollars in savings for customers using Amazon Web Services, Microsoft Azure, and Google Cloud Platform. For more information, visit http://www.parkmycloud.com.

Contact

Katy Stalcup, ‎ParkMyCloud

kstalcup@parkmycloud.com

(571) 334-3291

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Introducing SmartParking: Automatic On/Off Schedules based on AWS CloudWatch Metrics

Today, we’re excited to bring you SmartParkingTM – automatic, custom on/off schedules for individual resources based on AWS CloudWatch metrics!

ParkMyCloud customers have always appreciated parking recommendations based on keywords found in their instance names and tags – for example, ParkMyCloud recommends that an instance tagged “dev” can be parked, as it’s likely not needed outside of a Monday-Friday workday.

Now, SmartParking will look for patterns in your utilization data from AWS CloudWatch, and create recommend schedules for each instance to turn them off when they are typically idle. This minimizes idle time to maximize savings on your resources.

With SmartParking, you eliminate the extra step of checking in with your colleagues to make sure the schedules you’re putting on their workloads doesn’t interfere with their needs. Now you can receive automatic recommendations to park resources when you know they won’t be used.

SmartParking schedules are provided as recommendations, which you can then click to apply. This release supports SmartParking for AWS resources, with plans to add Azure and Google Cloud SmartParking.

Instance utilization report from AWS CloudWatch data

SmartParking schedule created from instance utilization data

Customize Your Recommendations like your 401K

Different users will have different preferences about what they consider “parkable” times for an instance. So, like your investment portfolios, you can choose to receive SmartParking schedules that are “conservative”, “balanced”, or “aggressive”. And like an investment, a bigger risk comes with the opportunity for a bigger reward.

If you’d like to prioritize the maximum savings amount, then choose aggressive SmartParking schedules. You will park instances – and therefore save money – for the most time, with the “risk” of occasional inconvenience by having something turned off when someone needs it. Your users can always log in to ParkMyCloud and override the schedule with the “snooze button” if they need to use the instance when it’s parked.

On the other hand, if you would like to ensure that your instances are never parked when they might be needed, choose a conservative SmartParking schedule. It will only recommend parked times when the instance is never used. Choose “balanced” for a happy medium.

What People are Saying: Save More, Easier than Ever

Several existing ParkMyCloud customers have previewed the new functionality. “ParkMyCloud has helped my team save so much on our AWS bill already, and SmartParking will make it even easier,” said Tosin Ojediran, DevOps Engineer at a FinTech company. “The automatic schedules will save us time and make sure our instances are never running when they don’t need to be.”

Already a ParkMyCloud user? Log in to your account to try out the new SmartParking. Note that you will need to have AWS CloudWatch metrics enabled for several weeks in order for us to see your usage trends and make recommendations. If you haven’t already, you will need to update your AWS policy.

New to ParkMyCloud? Start a free trial here.

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ParkMyCloud Announces “SmartParking” for Automated Cloud Cost Optimization

First-of-its-Kind Automation Engine Creates Usage-Based On/Off Schedules for Maximum Savings on Cloud Resources

January 10, 2018 (Dulles, VA) – ParkMyCloud, the leading enterprise platform for continuous cost control in public cloud, announced today that it has released SmartParkingTM for automated cloud cost optimization. The ParkMyCloud platform helps Amazon Web Services (AWS), Microsoft Azure, and Google Cloud customers save money on cloud resources by automatically integrating cost control into their DevOps processes. ParkMyCloud saves money by scheduling cloud resources to turn off when they are not needed – which they call “parking”.

Instance Utilization Report – from AWS CloudWatch data

SmartParking Schedule created from Instance Utilization Data

With the new SmartParking release, the ParkMyCloud platform will look for patterns in utilization data from AWS CloudWatch, and create recommend schedules for each instance to turn them off when they are typically idle. This minimizes idle time to maximize savings on cloud resources – saving customers 65% or more.

“No other cloud management vendor is doing this,” said ParkMyCloud CTO Bill Supernor. “This new layer of automation takes cost optimization a step further than most tools go, from visibility to actionable, evidence-based scheduling, for maximized cost savings with minimal employee time needed to manage it.”

Like an investment portfolio, users can choose to receive SmartParking schedules that are “conservative”, “balanced”, or “aggressive” — where conservative schedules protect all historic “on” times, while aggressive schedules prioritize maximum savings.

“ParkMyCloud has helped my team save so much on our AWS bill already, and SmartParking will make it even easier,” said ParkMyCloud customer Tosin Ojediran, DevOps Engineer at a FinTech company. “The automatic schedules will save us time and make sure our instances are never running when they don’t need to be.”

This release supports SmartParking for AWS resources, with near term plans to add Azure and Google Cloud SmartParking support as well.

About ParkMyCloud

ParkMyCloud is a SaaS platform that helps enterprises optimize their public cloud spend by integrating cost control into their DevOps processes and automatically reducing resource waste — think “Nest for the cloud”. ParkMyCloud has helped customers such as McDonald’s, Capital One, Unilever, Avid, and Sage Software dramatically cut their cloud bills by up to 65%, delivering millions of dollars in savings for customers using Amazon Web Services, Microsoft Azure, and Google Cloud Platform. For more information, visit http://www.parkmycloud.com.

Contact

Katy Stalcup

kstalcup@parkmycloud.com

(571) 334-3291

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ParkMyCloud Selected as Channel Influencer Award Winner by Channel Partners, Channel Futures

DULLES, VA (Jan. 8, 2018)Today ParkMyCloud was selected as a winner of the first Channel Influencer Awards by Channel Partners and Channel Futures. The awards recognize the people, technologies, trends and organizations that will shape the channel in 2018.

ParkMyCloud was selected as one of the 25 Orgs to Watch, which names top suppliers, consultancies, distributors and master agents moving the channel forward in 2018, selected by the editors who know these beats inside and out.

The full list of winners is: AT&T, Avant, Avaya, Box, CenturyLink, Comcast Business, Continuum, Cyxtera, Extreme Networks, GE, Ingram Micro, Microsoft Azure, Optiv, ParkMyCloud, Pax8, Rackspace, SaaSMax, Salesforce, Sirius, ScanSource + Intelisys, Sophos, The 20, Velocloud, Verizon, ZeroStack

ParkMyCloud was selected due to its innovation in solving the emerging problem of wasted cloud spend. Billions of dollars are wasted each year on idle cloud servers. By integrating cost control into the DevOps process and automatically turning idle resources off when they’re not being used, ParkMyCloud is helping companies like McDonald’s, Capital One, Unilever, Avid, and Sage Software cut their Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform bills by up to 65%.

Download the digital issue from Channel Partners to learn more about the Channel Influencer Awards.

About ParkMyCloud

ParkMyCloud is a SaaS platform that helps enterprises optimize their public cloud spend by automatically reducing cloud resource waste — think “Nest for the cloud”. ParkMyCloud has helped customers such as McDonald’s, Capital One, Unilever, Avid, and Sage Software dramatically cut their cloud bills by up to 65%, delivering millions of dollars in savings for customers using Amazon Web Services, Microsoft Azure, and Google Cloud Platform. For more information, visit http://www.parkmycloud.com.

Media Contact:

Katy Stalcup

ParkMyCloud

kstalcup@parkmycloud.com

(571) 334-3291

 

About Channel Partners and Channel Futures

Channel Partners is joining forces with Channel Futures to provide the industry’s broadest and deepest coverage of the new channel that comprises both traditional partners reinventing themselves for a digital future and an array of newcomers that see opportunities to deliver customer value.

For more than 25 years, Channel Partners has been the undisputed leader in providing news, analysis and education to the indirect sales channels serving the business technology and communications industry. In addition, Channel Partners online (www.channelpartnersonline.com) delivers a constant content stream of unique and breaking industry news, feature articles and premium downloadable content. As official media of Channel Partners Conference & Expo (www.channelpartnersconference.com) and Channel Partners Evolution (http://evolution.channelpartnersconference.com/), Channel Partners is the market leader that channel professionals turn to first.

Channel Futures is devoted to helping the architects of the digital revolution better manage their operations and deliver higher-value business solutions to end customers. Leveraging the best of The VAR Guy, MSPmentor, Talkin’ Cloud and more, Channel Futures provides inspiration, insights and tools to the diverse ecosystem of companies that comprise the “new channel,” which includes managed service providers (MSPs), systems integrators, born-in-the-cloud companies, telecom agents, VARs and other market specialists that operate outside of the traditional information and telecommunications technology (ICT) ecosystem. 

Media Contact:
Brittany Watts
480-281-6731
brittany.watts@informa.com

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Why ParkMyCloud is the leader in Automated Cloud Cost Control – It’s About the Platform: 2017 Year in Review

2017 was a big year for ParkMyCloud and automated cloud cost control. From working closely with our customers and understanding industry trends, we continued to strengthen and grow our cloud cost control platform, continuously innovating and adding new features to make ParkMyCloud easier to use, more automated, and continue doing what we do best: saving you money on your cloud costs. Here are the highlights of what improved in ParkMyCloud during 2017:

January

Auto-Scheduling for Microsoft Azure

You asked, we answered. After a year of growth and success with optimizing cloud resources for users of Amazon Web Services (AWS), ParkMyCloud broadened its appeal by optimizing and reducing cloud spend for Microsoft Azure. CEO Jay Chapel weighed in, “Support for Azure was the top requested feature, so today’s launch will help us drive even bigger growth during 2017 as we become a go-to resource for DevOps and IT users on all the major cloud service providers.”

February

Single Sign-On

In February, signing into ParkMyCloud became easier than ever with support for single sign-on using SAML. Signing in is simple – use your preferred identity provider for a more streamlined experience, reduce the numbers needed to remember and type in, and use SSO for security by keeping by keeping a single point of authentication.

April

Free Tier for ParkMyCloud

This release gave users the option for free cloud optimization using ParkMyCloud – forever. The free tier option was created to support developers who were resorting to writing their own scheduling scripts in order to turn off non-production resources when not in use, saving not only money, but lots of time.

Support for OneLogin for Single Sign-On

ParkMyCloud integrated with OneLogin’s App Catalog marketplace, further simplifying Single Sign-On configuration using SAML 2.0. Benefits included reducing the number of passwords needed to track and allowing administrators to control user access from one place.

May

More support for Single Sign-On

In May, ParkMyCloud made more SSO integrations make signing in easy and simple. You can connect with Okta through the Okta App Network (OAN), Centrify, and with Microsoft Active Directory Federation Services (ADFS). The updates rounded out to six major SSO providers that can be used to connect to ParkMyCloud: ADFS, Azure Active Directory, Google G-Suite, Okta, OneLogin, and Ping Identity.  

June

Support for Google Cloud Platform

In addition to AWS and Azure, ParkMyCloud added support for Google Cloud Platform, making automated cost savings available for all of the ‘big three’ cloud service providers. With the new addition, ParkMyCloud’s continuous cost control platform covered a majority of the $23 billion public cloud market, enabling enterprises to eliminate wasted cloud spend – an estimated $6 billion problem for 2017, projected to become a $17 billion problem by 2020.

Stop/Start for AWS RDS Instances

In June, ParkMyCloud announced that it would now be offering “parking” for AWS RDS instances, allowing users to automatically put database resources on on/off schedules, so they only pay for what they’re actually using. This was the first parking feature on the market to be fully integrated with AWS’s RDS start/stop capability.

July

Notifications via Slack and Email

You asked, we answered (again). This user-requested feature improved the user experience by providing notifications about your environment and ParkMyCloud account via email, Slack, and other webooks. Notifications include information about parking actions, system errors, and more. Additionally, ParkMyCloud’s SlackBot allows users to manage resources and schedules through their Slack channel.

August

Cloud Savings Dashboard

After turning two, ParkMyCloud continued shaping and growing its vision with a new reporting dashboard. This feature made it easy to access reports, providing greater insight information regarding cloud costs, team rosters, and more.

November

Mobile App for Cloud Cost Optimization

In the last two months of 2017, ParkMyCloud was not about to slow down. Cloud cost optimization reached a new level with the addition of the new ParkMyCloud mobile app. Users are now able to park idle instances directly from their mobile devices. Reduce cloud waste and cut monthly spend by 65% or more, now with even more capability and ease of use.

AWS Utilization Metric Tracking

From this release, ParkMyCloud partnered with CloudWatch to give AWS users resource utilization data for EC2 instances, viewable through customizable heatmaps. The update gives information about how resources are being used, providing necessary information to help ParkMyCloud gear up for its next release coming soon – SmartParking and SmartSizing.

December

Utilization Heatmaps

Building on the November release of static heat maps displaying AWS EC2 utilization metrics, ParkMyCloud used the utilization data to create animated heat maps. This new feature helps users better identify usage patterns over time and create automated parking schedules. Data is displayed and mapped to a sequence of time, in the form of an animated “video.”  

Coming in 2018…

2017 is over, but there’s no end in sight for ParkMyCloud and automated cloud cost control. In addition to all the features we added last year to make cloud cost automation easy, simple, and more available, we have even more in store for our users in 2018. Coming soon, ParkMyCloud will introduce SmartParking, SmartSizing, PaaS ‘parking’, support for AliCloud and more. Stay tuned for another year of updates, new releases, and saving money on cloud costs with ParkMyCloud.

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Cloud Computing 101, the Holidays, DevOps Automation and Moscow Mules – How’s that for a mix!?

I’m back to thinking about Cloud Computing 101, DevOps automation, and the other topics that keep my mind whirring at night – a sure sign that the 2017 holiday season is now officially over. I kicked mine off with an Ugly Sweater Party and wrapped it up with the College BCS games. In between, we had my parents’ 50th wedding anniversary (congrats to them), work-related holiday functions, Christmas with family and friends, New Years Eve with friends, and even chucked in some work and skiing. My liver needs a break but I love those Moscow Mules! Oh, and I have a Fitbit now to tell me how much I sit on my arse all day and peck away at this damn laptop – thanks kids, love you :).

What does this have to do with the cloud, cost control, DevOps and ParkMyCloud? At the different functions and events I went to, people who know me and what we do here at ParkMyCloud asked how business was going. In short, it’s great! In case you didn’t notice, the public cloud is growing, and fast. According to this recent article in Forbes, IaaS is growing 36% year on year – giddy up! Enterprises all over the world use ParkMyCloud to automate cloud cost control as part of their DevOps process. In fact we have customers in 20+ countries now. And people from companies like Sysco Foods rave about the ease of use and cost savings provided by the platform.

Now, when I talked to folks who don’t know what we do or what the cloud is, it’s a whole different discussion. For example, here’s a conversation I had at a party with Lindsey – a fictitious name to protect the innocent (or perhaps it’s USA superstar skier Lindsey Vonn… you will never know.) I like to call this conversation and ones like it “Cloud 101.”

Lindsey: “Hey Jay, how’s it going?”

Jay: “Awesome, great to see you Lindsey. Staying fit I see. How’s the family?” (of course I am holding my Mule in my copper mug – love it!)

Blah blah blah – now to the good stuff.

Lindsey: “So what do you do now?”

Jay: “Do you know what the cloud is?”

Lindsey: “You mean like iTunes?”

Jay: “Sort of. You know all those giant buildings you see when driving around here in Ashburn (VA)? Those buildings are full of servers that run the apps that you use in everyday life. Do you use the Starbucks app?”

Lindsey: “Yes – I’m addicted to Peppermint Mochas.”

Jay: “I am an Iced Venti Skim Chai Tea person myself. So the servers in those data centers are what power the cloud, Starbucks develops apps in the cloud, servers cost money when they’re running, just like the lights in your house. And like the lights in your house, those development servers don’t need to run all the time – only when people are actually using them. So we help companies like Starbucks turn them off when they are not being used. In short, we help companies save money in the cloud.”

Side note to Starbucks — maybe if you used ParkMyCloud to save on your cloud costs with Microsoft and AWS you could stop raising the price of my Iced Venti Skim Chai Tea Latte… just a thought.

It’s thanks to all our customers and partners that I’m able to have this Cloud Computing 101 conversation and include ParkMyCloud in it – with a special thanks to the “Big 3” cloud service providers – AWS, Azure and Google Cloud. Without them, we would not exist as there would not be a cloud to optimize. Kind of like me without my parents, so glad they came together.

Looking ahead to the rest of 2018, we will have lots to write about here at ParkMyCloud — multi-cloud is trending up, automated cloud cost control is trending up, and DevOps will make this all more efficient. And ParkMyCloud will introduce SmartParking, SmartSizing, support for AliCloud and more. It’s all about action and automation baby. Game of Thrones better be back in 2018, too.

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