March 28, 2019 (Dulles, VA) – ParkMyCloud, provider of the leading enterprise platform for continuous cost optimization in the cloud, announced today that it has achieved Amazon Web Services (AWS) Cloud Management Tools Competency status. This designation recognizes that ParkMyCloud assists AWS customers in provisioning and managing AWS workloads through specialized solutions for administering & provisioning, managing, and optimizing AWS resources.
Achieving the AWS Cloud Management Tools Competency differentiates ParkMyCloud as an AWS Partner Network (APN) member that provides specialized demonstrated technical proficiency and proven customer success with specific focus on workloads based on Resource & Cost Optimization. To receive the designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.
“We live and breathe cloud cost optimization,” said Jay Chapel, ParkMyCloud CEO. “Achieving AWS Cloud Management Tools Competency status validates the purpose we have served since day one: helping companies automate cost control while leveraging the agility and breadth of services that AWS provides.”
AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise.
ParkMyCloud helps enterprises automatically identify and eliminate wasted cloud spend through resource rightsizing and automated scheduling based on usage. This automation saves cloud customers time and money.
“We’ve been using ParkMyCloud for three years to automate cost optimization in our AWS environments,” said Melanie Metcalfe, Director of Project Support, Foster Moore. “We’ve now saved more than $2 million using the platform, and look forward to that number continuing to grow.”
ParkMyCloud provides an easy-to-use platform that helps enterprises automatically identify and eliminate wasted cloud spend. More than 900 enterprises around the world – including Unilever, Sysco, Hitachi ID Systems, Sage Software, and National Geographic – trust ParkMyCloud to cut their cloud spend by millions of dollars annually. ParkMyCloud’s SaaS offering allows enterprises to easily manage, govern, and optimize their spend across multiple public clouds. For more information, visit www.parkmycloud.com.
Today, we’re happy to share the latest cost control functionality in ParkMyCloud: SmartParking for Google database and AWS RDS cost optimization – as well as several other improvements and updates to help you find and eliminate cloud waste.
Automatically Detect Idle Google & AWS RDS Databases
“SmartParking” is what we call automatic on/off schedule recommendations based on utilization history. ParkMyCloud analyzes your resource utilization history and creates recommended schedules for each resource to turn them off when they are typically idle. This minimizes idle time to maximize savings on cloud resources.
Like an investment portfolio, users can choose to receive SmartParking schedules that are “conservative”, “balanced”, or “aggressive” — where conservative schedules protect all historic “on” times, while aggressive schedules prioritize maximum savings.
With this release, Google Cloud SQL Databases and AWS RDS instances have been added to the list of resources that can be optimized with SmartParking – a list that also includes AWS EC2 instances, Azure virtual machines, and Google Cloud virtual machine instances.
Why not Azure? At this time, Azure databases can’t be “turned off” in the same way that AWS and Google Cloud databases can. If Azure releases this capability in the future, we will follow with parking and SmartParking capability shortly thereafter.
What Else is New?
In this release, other updates to the ParkMyCloud platform include:
Configurable notifications – users now have the option for configurable shutdown warning notification times, from 0.25 hours to 24 hours in advance. Notifications can be received through email, Slack, Microsoft Teams, Google Hangouts, or custom webhook.
Usability updates to Single Sign-On configuration, Google Cloud Credentials add/edit screen, and filtering actions.
It’s easy to get started with Google database and RDS cost optimization! If you haven’t tried out ParkMyCloud yet, get started with a 14-day free trial. During the trial, you’ll have access to the Enterprise tier, which lets you try out all the features listed above. After your trial is over, you can choose to subscribe to the tier that works for you – or keep using our free tier for as long as you like. See pricing details for more information.
If you already use ParkMyCloud, just log in and head over to the Recommendations tab. Depending on the time-window configured for your SmartParking settings, it may take several days or weeks to accumulate enough metrics data to make good recommendations. To configure the time window for recommendations, navigate to Recommendations and select the gear icon in the upper-right, and choose SmartParking Recommendation Settings. Then, sit back while we collect and analyze your data, and your databases will be SmartParking before you know it.
Google Cloud Next 2019 will be our first Google event – and we’re looking forward to it! Google hopes to attract 30,000 attendees this year – up from 23,000 last year – to the San Francisco conference. This is the largest gathering of Google Cloud users, and features three days of networking, learning, and problem solving. Here are 3 things to look forward to at the event this year.
As with any event of this scale, Google Cloud has been saving up announcements to make at their flagship event. At the event last year, Google Cloud made over 100 announcements. While some listed seem to stretch the idea of an announcement – customer case studies, for example – others were more interesting, ranging from Google Cloud Functions (serverless) to Istio for microservices management to resource-based pricing. They’re sure to have some exciting developments to share for 2019.
2. Speakers & Sessions
This year, the event has more than 30 featured speakers, and attendees will get to hear from executives from throughout the Google Cloud organization as well as their top customers and partners.
There will be hundreds of breakout sessions on 18 tracks. While the sessions you choose to attend will likely focus on the track most relevant to your job role and areas where you’re looking to grow, be sure to scan the full list for other cool sessions. A few that caught my eye…
You can also get certified while at the conference. If possible, we recommend doing this on Monday so you don’t miss out on sessions, but see what your schedule looks like.
Don’t forget to have fun while you’re there. Start with a visit to the expo when you have a break during conference hours – sponsors from Salesforce to DataDog to CloudHealth will have booths where you can learn about their offerings, cool demos, and of course, get the latest in innovative swag and giveaways. Don’t forget to come see ParkMyCloud! We’ll be at the group of booths right when you walk in the main entrance at the expo hall, #S1151.
After hours, various vendors & sponsors are having happy hours, so check out the websites, blogs, and emails from your favorite products to see if there are any you’d like to join. Plus, enjoy the city of San Francisco!
See You At Google Cloud Next 2019
If you’ll be at the event, be sure to stop by and say hi to ParkMyCloud at booth S1151 – schedule a time to stop by and we’ll give you an extra scratch-off card for a chance to win an Amazon.com gift card. We’d love to chat and hear what you think of the event.
Psst — if you haven’t yet registered, shoot me an email and I might be able to hook you up with a discount code.
As we are talking to prospects and customers alike, one of the more requested features we get asked about is container management. Containers – one of several growing optimization trends – help you package and run applications ‘anywhere’ in isolated environments to reduce configuration time when deploying to production. In theory this, like VMs, will help you increase the efficiency of your infrastructure – and we’re big fans of efficiency and optimization.
Are there enough containers that need management?
As we begin to plan our container management offering for later in the year, we need to understand whether this is just hype (as it seems everything is) or is this something our customers actually want and need.
First, let’s review the players in the container field. There are the primary container services from Docker and Kubernetes, as well as the offerings from cloud service providers (CSPs) for managed services like AWS ECS and AWS EKS, Azure AKS and Google GKE, based on Kubernetes (longer container services comparison here).
So let’s dig into how big that market actually is. Most industry publications estimated $1.5B was spent in 2018 on container technology, and the Compound Annual Growth Rate (CAGR) is in the 30% range. Here is one summary from 451 Research that shows strong projected growth:
What kind of container management is needed?
The containers are there, so the next question is: what type of management is needed – especially for the CSP managed container services?
Container management, like the broader cloud management, includes orchestration, security, monitoring, and of course, optimization.
In terms of optimization alone, we have identified 5 ways we think you can optimize and save on your container cloud costs:
Rightsize your Pods
Turn off your Idle Pods
Rightsize your Nodes
Consider Storage Opportunities
Review Purchasing Options
Do you need to focus on container management?
In short, if you plan to use any sort of containers in the cloud: yes. Containers provide opportunities for efficiency and more lightweight application development, but like any on-demand computing resource, they also leave the door open for wasted spend. Earlier this year, we estimated that at least $14.1 billion will be wasted on idle and oversized VMs alone. Unused, idle, and otherwise suboptimal container options will contribute billions more to that waste.
So yes: container management and optimization should be part of your cloud optimization plan.
Taking control of your cloud finance is now more important than ever and there is no room for wasted spend. More organizations are shifting to cloud-based infrastructures – according to forecasting done by Gartner last year, the worldwide public cloud revenue is expected to grow 17.3 percent in 2019. While this is good news for technology innovation, from the finance side of the table, elastic infrastructure poses a challenge. CFOs need to ensure that IT and development departments are optimizing spend even while encouraging innovation and growth.
The Challenge When it Comes to Cloud Finance
Finance departments continue the search for capital optimization by lowering costs while prioritizing business models that transform and expand worldwide with flexibility. With this flexibility, though, comes complexity that is difficult to manage, deploy, and – most frustrating of all – to forecast.
With rapid growth comes rapid responsibility. If an organization is not cautious, cloud spending can spiral out of control, and using the cloud might seem counterproductive. Finance and IT departments must come to and work together to achieve key business goals and connect the disconnect to avoid a cost control strategy from becoming a project instead of an actionable and executable plan.
Smart Questions CFOs Should Be Asking
With the struggle to control cloud spend, CFOs need to address cloud finance questions and understand their impacts on operations. After all, most organizations cite lowering costs as one of their primary reasons for moving to the cloud. In order to make sure that financial teams and IT departments are on the same page, here are three smart top cloud finance questions CFOs should ask.
1. Are we thinking about the cloud cost model correctly?
Out of habit from the on-premises mindset, many organizations moving to the cloud purchase far more capacity than they actually need. Given that the major benefits for moving to the cloud are flexibility – to allow you to use the cloud based on your real-time needs, and capacity – to match in theory the physical space an on-site data center would provide. Unfortunately, the latter is not true, the majority of companies overspend in cloud resources they are not using for much or all of the time.
So, when CFOs talk to their IT counterparts about cloud spending, they need to ensure that everyone is now in an OpEx mindset, rather than the on-prem model of CapEx.
2. Are we wasting cloud spend?
The answer is most likely yes. To further explain why this happens we need to look at the factors that contribute to this waste. A huge contributing factor is idle resources. The cloud runs 24/7, but most non-production resources used for development, testing, staging, and QA are only needed during the work week. In perspective, if you work a 40-hour week and only need to use resources then, you are paying for resources to stay idle after work hours. Assuming a twelve-hour workday window five days a week, that means 65% of the time you’re paying for, the resources site idle.
Another contributing factor is oversized resources. We recently found that the average CPU usage of resources managed in our platform is only 4.9%. That points to a trend of massive underutilization when resources can easily be sized down for 50-70% cost savings.
3. What steps are we taking to control and reduce cloud spend?
IT and development departments will be focused on growth, so it’s often the role of Finance to ensure that these teams are putting cost control measures in place on public cloud. Ensure that your technical departments have an actionable – preferably, automated – plan in place to combat wasted cloud spend. Ask for reports broken down by project or team over time, and research cloud optimization platforms that the technical teams should take advantage of. Furthermore, using a cloud optimization platform with automated and analytical capabilities will help you discover cost-savings opportunities and enable more efficient workflows between departments.
The Bottom Line
Finance departments can push the cloud conversation toward optimization of resources, ensuring that IT departments are both innovative and within budget. Create a competitive cloud finance strategy to include visibility, flexibility, and governance to create an opportunity for the business to function effectively across departments. This will increase ROI, reporting, and fundamentally, the implementation of better solutions to thrive in the cloud.