AWS reinventWell, here we are about 30 days after ParkMyCloud’s launch. I thought I would take a few moments to reflect on how it’s going and what we have learned in this month providing software as a service. As I type this, I am 38K feet above the ground on my way to AWS re:Invent, my 3rd year attending this event. It even sold out this year. In fact demand was great we even had random folks hitting us on asking if we had extra tickets to sell, like a sold out music or sporting event – go figure, this AWS thing is pretty hot, eh?

re:Invent’s growing popularity is great news for developers and IT organizations around the world, as well as vendors like ParkMyCloud who have adopted and built solutions to help companies better leverage AWS cloud services. It means more innovation from AWS to fuel growth and ward off competition, and new solutions from the ISV community to help maximize the AWS ecosystem. This continued growth coupled with the excellent response we have heard from industry analysts (EMA, 451 Research, Tech Target and others), customers (Infozen, Fusion, Paxata and others), and our peers and friends has us stoked about the future!

“Rarely is a vendor’s solution as well targeted in terms of function and value as ParkMyCloud’s software-as-a-service (SaaS) offering to minimize infrastructure utilization costs across Amazon Web Services’ (AWS’s) Amazon Elastic Compute Cloud (EC-2) platform.” – Dennis Drogseth, EMA

dashboardAWS users get what we do, and more importantly, they get why we built ParkMyCloud. In fact, we have talked to several companies who have built their own custom scripting solutions to help with cost control, as messy and time-consuming as these solutions can be, because they had a significant pain point and there was nothing out there that does what we do.

Our mantra from day one has been to focus on the tip of spear – pick a big problem, solve that problem, and be better than anyone else at solving that problem. As we’ve kept our core problem in mind these past 30 days – automating cost control for cloud computing services in order to turn cloud computing into a true utility – we’ve learned quite a bit in a short amount of time.

So what have we learned?

  1. More companies have scripted their own solutions than we anticipated, which highlights the need for a unified, easy-to-implement solution.
  2. This problem of controlling AWS costs is not unique to the US. To date our free trial users have come from 16 different countries.
  3. User permissions in Amazon was more of an issue than we anticipated, so we’re helping educate our users on AWS permissions.
  4. There are a lot of great features we can add to ParkMyCloud to address customer needs including multi user/credential support, IAM user integration, and deeper analytics to suggest parking recommendations to name a few.
  5. Bob” is very popular and well received, despite his shortcomings.

What’s next? Support for Azure, of course! It’s coming by the end of 2015. While AWS is the 800lb gorilla, we have had several companies ask about supporting Azure as they run both cloud environments – as always, we’re listening to what our customers are asking for.  

We hope to see you in Las Vegas at re:Invent – please come by booth #641 (right by the arcade section) or you can find me on LinkedIn.

Safe travels.

About Jay Chapel

Jay Chapel is the CEO and co-founder of ParkMyCloud. After spending several years in the cloud management space, Jay saw that there was no simple solution to the problem of wasted cloud spend - which led him to start ParkMyCloud in 2015. Before that, he spent 10+ years with Micromuse and IBM Tivoli, a provider of business infrastructure management software. After an acquisition by IBM, he led the successful sales integration and subsequent growth of the IBM Tivoli/Netcool business in Europe. He also held several regional and worldwide sales roles in Switzerland, the UK and the US. Jay earned both a BA in Finance and an MBA from West Virginia. Those few hours a month that Jay’s not busy with ParkMyCloud’s growth and success, you can find him on the ski slopes, on the soccer field, or on the golf course often accompanied by his three kids.