Watching Super Bowl 50 with some of his IT Ops buddies, Formerly Wasteful Bob perked up when he saw the commercial for its listening/talking Amazon Echo speaker that follows voice commands to play songs, turn off lights and other tasks.

Bob was impressed by Echo’s elegant simplicity—at least what was being portrayed by the ads. But as a customer of AWS, Amazon’s fast growing cloud computing business, Bob found himself a bit jealous about Echo’s ease of use for Amazon’s consumer side.

Bob sought his friends’ perspectives: “Hey, prides itself on user experience and ease of use right? Then how come AWS can’t be controlled by the Echo?”

“Bob, duh,” said Paul from DevOps. “Echo is a home electronics gadget—for consumers. AWS is for us—smart people with lots of tech savvy.”

“OK,” challenged Bob. “How many hours a week do you spend managing AWS?”

Paul considered this. “7 or 8.”

“Right,” Bob said. “Mike, what about you?”

Mike pondered for a moment and said, “Well, it takes 2 – 3 hours a week to manage AWS Reserved Instances…another 3 or so for Spot Instances.”

“Uh huh,” said Bob. “Brad?”

“Well,” said Brad, “we used to spend a bunch of hours managing Spot Instances but then we reduced that to zero.”

“Good for you. How’d you do that?” asked Bob.

“We wrote our own scripts to turn instances off and on automatically,” Brad said.

“Awesome!” Mike shouted.

Bob thought for a moment. “How many hours did the scripting take?”

“Mmmmm…about two weeks to write the scripts the first time…and maybe 4 – 5 hours a week to update and fix them.”

Bob sat back.

“What if I told you there’s an easier way to control your costs? Like an Echo for AWS?”

“Ridiculous,” Cameron chimed in. “You can’t manage AWS with voice control.”

“Well, it’s not voice controlled,” Bob said. “But it’s just as easy. You just set schedules on your instances. Then you wouldn’t have to waste all that time on scripting.”

“Dude, send me that link,” Brad said through a mouthful of nacho cheese.

All Bob could do was smile to himself as he opened an email to his buddies to share the link to ParkMyCloud.


About Jay Chapel

Jay Chapel is the CEO and co-founder of ParkMyCloud. After spending several years in the cloud management space, Jay saw that there was no simple solution to the problem of wasted cloud spend - which led him to start ParkMyCloud in 2015. Before that, he spent 10+ years with Micromuse and IBM Tivoli, a provider of business infrastructure management software. After an acquisition by IBM, he led the successful sales integration and subsequent growth of the IBM Tivoli/Netcool business in Europe. He also held several regional and worldwide sales roles in Switzerland, the UK and the US. Jay earned both a BA in Finance and an MBA from West Virginia. Those few hours a month that Jay’s not busy with ParkMyCloud’s growth and success, you can find him on the ski slopes, on the soccer field, or on the golf course often accompanied by his three kids.