cost visibility but no control with aws cost explorerIn a recent TechTarget piece, author Beth Pariseau reviews the updates AWS has made to its Cost Explorer tool. She discusses the possibility that these new features may lay the groundwork for AWS to expand into their cost visibility ecosystem:

Amazon added features to its AWS Cost Explorer that appear incremental, but could lay the groundwork for significant updates that bring the free cost analysis tool toward feature parity with third-party offerings.

This cost visibility space contains a slew of vendors who analyze AWS billing data and help customers with internal charge back, tagging, sizing recommendations based on utilization and pend patterns, and of course Reserved Instance (RI) calculators to help with RI purchases.

Now, who are these tools targeted at? With the Cost Explorer, my guess is Finance.

What’s interesting is that while cost visibility is no doubt important, we hear from AWS customers that cost control – actually reducing cloud spend in an automated way – is more important.

More often then not, we are talking to Operations, Cloud Architects, DevOps and Engineering leads, not Finance. These folks are not interested in pretty reports, nor recommendations that they then have to go act upon by scripting or manually shutting off / on resources that are not used 24×7. But they are interested in technology that actually controls and reduces costs.

Our take?

While visibility is important, the cost control component is absolutely essential – and AWS is still missing this step and to our knowledge does not plan to address it.

That’s why we have built ParkMyCloud. We’ve used requirements and feedback from Operators and Users of AWS EC2 cloud services, thus we solve a very real problem in a very simple and efficient way – we reduce AWS EC2 spend by 20% or more with minimal effort from a single console. We even recommend which instances to “park”, and coming soon we will enable policies so there will be no user interaction needed to apply parking schedules as new instances are spun up they will auto-magically be assigned parking schedules based on policies set by the administrator.

That means your costs will, indeed, be controlled. Automatically.

About Jay Chapel

Jay Chapel is the CEO and co-founder of ParkMyCloud. After spending several years in the cloud management space, Jay saw that there was no simple solution to the problem of wasted cloud spend - which led him to start ParkMyCloud in 2015. Before that, he spent 10+ years with Micromuse and IBM Tivoli, a provider of business infrastructure management software. After an acquisition by IBM, he led the successful sales integration and subsequent growth of the IBM Tivoli/Netcool business in Europe. He also held several regional and worldwide sales roles in Switzerland, the UK and the US. Jay earned both a BA in Finance and an MBA from West Virginia. Those few hours a month that Jay’s not busy with ParkMyCloud’s growth and success, you can find him on the ski slopes, on the soccer field, or on the golf course often accompanied by his three kids.