It’s time to plan your 2019 AWS re:Invent schedule! This will be our team’s fifth trek to the AWS conference in Las Vegas, so we’ve put together some tips for planning out your conference experience.

First up, if you have not yet registered for re:Invent, do that now! Tickets have sold out in the past, so don’t wait. 

Choose Your Sessions in Advance

The key to a great AWS re:Invent schedule is to plan in advance. The essential part of this planning is to register for sessions in advance. Reserved seating goes live on October 15 at 10:00 AM PST. Mark your calendar and plan to select a few key sessions immediately – seating can be competitive and fill up quickly!

What you can get started with today is reading through the re:Invent agenda and, especially, the immense event catalog. Note the sessions you’re interested in. You may want to use one of these schedule planning tools to show in a calendar view, have better filters, and get email notifications of new sessions.

When planning, here are some tips to keep in mind:

  • Focus – what do you most hope to gain at re:Invent? You can sort sessions based on subject areas and industries – would a “focus path” help you gain more out of your experience?
  • Value of In-Person vs. Session Videos – Many sessions will be online afterward, so prioritize sessions with an element that is more valuable in person – that may be chalk talks, workshops, and others with interactive elements. You’ll be able to watch any sessions you missed and catch up on the information on others with videos. This can put you more at ease and let you have some fun while in Vegas.
  • Sessions will be repeated at the 2019 event – no doubt in response to complaints about full sessions and long wait times in 2018, for this year, AWS will be repeating their most popular sessions several times over across venues. There will also be overflow rooms for popular sessions and more late-night session options than have been available in previous years. 
  • Travel time – This won’t be the first or the last time you hear this, but it’s worth saying again: the re:Invent campus is big. HUGE. Plan your schedule accordingly, with as few travel periods up and down The Strip as possible. If there are multiple sessions you’re interested in at the same time, prioritize ones with the least travel time. You should also plan to arrive to sessions early.

Once dates, times, and locations have been announced for sessions, we recommend putting them into your calendar for a clean visual of your day, and reminders. Once it’s available, you’ll be able to view your schedule in the AWS re:Invent app, along with maps and more.

Scroll down to the bottom of this post for a list of sessions that looked particularly interesting to our team. 

Set Aside Time for the Expo Hall

Make sure you plan on time to visit the expo hall! Actually, there are two expos – the main one at The Venetian and another at the Aria.

The Welcome Reception from 4-7 PM on Monday is a great time to visit the expo and kick off your re:Invent experience with food, drinks, and giveaways. However, it will be crowded. You’ll want to come back again later in the week to check out vendor products and services, chat with vendors whose products you already use, get swag, and enter drawings. The expo is open from 10:30 AM – 6 PM Tuesday, 8 AM – 6 PM Wednesday, and 10:30 AM – 4 PM Thursday.

You won’t be disappointed by the swag. Just search #reinventswag for examples — sponsors go all out. By the way, if you’re aiming to maximize swag, definitely stop by after lunch on Thursday. Sponsors will practically beg you to take stuff off their hands so they don’t have to ship it home. You can grab toys, stickers, and keychains for your kids, or build an entire wardrobe of t-shirts and socks for yourself.

And of course, stop by and visit ParkMyCloud and Turbonomic at the Venetian expo! We’ll be at booth #1029.

We’d love to see you there!  Sign up for a meeting with us now.

Activities and Parties

Round out your Vegas experience with some partying! The great thing about a conference like this is that you can often drink your way through for free. Outside of the pub crawl, many parties require you to register ahead of time, so keep an eye on your email for invitations. You’ll want to bookmark this list of 2019 re:Invent parties. As of this writing, it’s a bit sparse, but check out last year’s party list for an idea of the multitude of options to come.

Obviously, you don’t want to miss re:Play, the AWS re:Invent party and centerpiece of the conference (you know, besides the keynotes.) More free food, drink, an EDM concert, retro arcade, laser escape room, drone obstacle course, climbing wall, dodgeball, bounce castle, archery tag, and/or whatever else they come up with for this year. And new for 2019 is the Intersect Music Festival put on by AWS on Friday and Saturday, although note that tickets are separate from re:Invent. 

Or venture out beyond the conference hall walls and try your luck or catch a show – it’s hard to be bored in Vegas.

Frequently Asked Questions, Answered

Here are some answers to the most common questions about AWS re:Invent 2019:

How much does AWS re:Invent 2019 cost? 

A full pass to the conference costs $1799. There are a handful of discounts available (for example, if your company is also sponsoring the event), but if you don’t already have access to one of those, we’d recommend going ahead and buying a full pass. 

What are the AWS re:Invent 2019 dates? 

This year’s AWS Las Vegas extravaganza will run December 2-6. If you fly in on Sunday December 1, you can participate in Midnight Madness. And don’t forget that AWS’s new Intersect Music Festival is then 6th and 7th.

Will there be AWS re:Invent video recordings? 

Yes – AWS records many of the sessions and posts to their YouTube channel.

How does AWS re:Invent registration work when I arrive?

There will be registration areas available in multiple venues throughout the conference. There may also be one in the arrival terminal at the airport, but if the line is long, skip it – you’ll wait less at the Venetian or other venues to check-in.

AWS re:Invent Sessions That Caught Our Eyes

See more details and (once open) register through the official AWS re:Invent agenda

  • AIM302-R – Create a Q&A bot with Amazon Lex and Amazon Alexa – A recent poll showed that 44 percent of customers would rather talk to a chatbot than to a human for customer support. In this workshop, we show you how to deploy a question-and-answer bot using two open-source projects: QnABot and Lex-Web-UI. You get started quickly using Amazon Lex, Amazon Alexa, and Amazon Elasticsearch Service (Amazon ES) to provide a conversational chatbot interface. You enhance this solution using AWS Lambda and integrate it with Amazon Connect.
  • AIM303-R –  Stop guessing: Use AI to understand customer conversations – You don’t need to be a data scientist to build an AI application. In this workshop, we show you how to use AWS AI services to build a serverless application that can help you understand your customers. Analyze call-center recordings with the help of automatic speech recognition (ASR), translation, and natural language processing (NLP). Get hands-on by producing your own call recordings using Amazon Connect. In the last step, you set up a processing pipeline to automate transcription and NLP analysis, and run analytics and visualizations on the results.
  • ARC201 – Comparing serverless and containers – Microservices are a great way to segment your application into well-defined, self-contained units of functionality. Come join us in this chalk talk as we discuss two common architectures for deploying microservices: containers and serverless.
  • ARC204-R – Cost optimizing a workload – In this hands-on session, we guide you through the AWS tools, services, and design decisions for architecting cost-optimized applications. Whether you run cloud-native applications or legacy monolithic applications, we show you tricks and techniques to run your workload at the lowest cost possible. Once the workload is optimized, we set up an enterprise cost-optimization dashboard to measure and report on workload efficiency utilizing Amazon Athena and Amazon QuickSight.
  • ARC303-R – Failing successfully: The AWS approach to resilient design – AWS global infrastructure provides the tools customers need to design resilient and reliable services. In this session, we explore how to get the most out of these tools. We discuss achieving continued stability and availability in the face of impaired dependencies. We also cover AWS tools and best practices you can use to design applications and services that avoid overload.
  • ARC406-R1 – Building multi-region microservices – In this session, participate in a hands-on exercise where you create, verify, and test a serverless solution across multiple regions using AWS Lambda and Amazon DynamoDB global tables.
  • CON210-S – How to run like a startup with enterprise Kubernetes on AWS – Scholastic Corporation reinvented itself with the adoption of a startup mindset and a move to microservices on AWS running in Red Hat OpenShift Container Platform, an enterprise Kubernetes distribution. In this session, you hear about the journey that this large publishing enterprise went on during its transformation. From our discussion of breaking up monolithic applications into microservices, you learn about some of the pitfalls along the road to Kubernetes, containers, and microservices adoption. You also hear about the resulting demonstrable benefits—faster time to market, lower infrastructure costs, happier developers, and improved business performance.
  • DOP204-S – Transforming IT pros to DevOps gurus: How to secure your new tech stacks – Large enterprises are limited by legacy systems. With existing tools, traditional platforms, outdated requirements, and more, IT and engineering teams have difficulty building in a modern way. Hear how Pivvot, a US enterprise, used tools in the AWS Cloud to escape this traditional trap. The Pivvot team learned to scale by adopting a DevOps philosophy to support hundreds of organizations and thousands of customers inside a commercial software company. Learn how building a pipeline-driven cloud-native process with built-in security helps modernize an organization. Culture change is challenging, but with the right approach and a strong tech stack, you can build securely and ship quickly in the AWS Cloud. 
  • DOP206-S – Breaking the monolith with style and speed – Microservices are here to stay, but nearly all of the most successful architectures originate from the classic monolith. The promised land of microservices is filled with treasures like decoupled deploys, scalability, resilience, development velocity, and more. However, the journey there can involve prolonged seasons of pain, suffering, and even regret. This talk is the story of how Stitch Fix used all three pillars of observability to build confidence, accelerate its migration, and collaborate with other teams. Learn about the strategies that Stitch Fix used and how it incorporated logs, metrics, and traces into these strategies. 
  • IOT301-R – Race to generate IoT connected wind energy – In this workshop, learn how to connect a simple wind turbine to AWS IoT Core and work in teams to see which one can generate the most aggregate power in a five-minute race at the end of the workshop. A large fan will be the single source of wind, and energy levels from each turbine will be aggregated between the two teams with a continuously updating dashboard. Participants will learn how to set up an IoT device connection with their own account, enrich the data with a pipeline, and store the data for a dashboard.
  • MGT304 – Automate everything: Options and best practices – You can use an expanding set of services to automate many common management tasks in your AWS environment, including patching, configuration updates, software stack deployments, and more. In this session, we explore how you can use AWS management tools for automation, including the use of self-service runbooks. We discuss the many options available, including AWS CloudFormation, AWS Service Catalog, and AWS Systems Manager.
  • MGT310-R – High-velocity service delivery: Infrastructure as code – Customers today are looking to the cloud to help them evolve, adapt, and innovate faster than ever. In this chalk talk, learn how to use AWS native services to increase your organization’s ability to deliver at high velocity using services like AWS CloudFormation, AWS OpsWorks, and AWS Systems Manager. We talk about best practices to help you provision and manage infrastructure, deploy code, and automate your software-release processes.
  • SVS203-R1 – Build a serverless ride-sharing web application – In this workshop, you deploy a simple web application that lets users request unicorn rides from the Wild Rydes fleet. The application presents users with an HTML-based user interface for indicating the location where they would like to be picked up and interfaces on the backend with a RESTful web service to submit the request and dispatch a nearby unicorn. The application also provides facilities for users to register with the service and log in before requesting rides.
  • SVS309 – Development life cycle for serverless backends – With serverless applications, you can easily get started, experiment, and build prototypes. However, as serverless usage grows and more developers adopt serverless, it can be hard to maintain a good workflow from ideas to production. In this talk, we share inspirations for how to build a good development workflow for serverless applications that allow for fast experimentation while sharing common standards across teams and organizations.

See You There!

Do you have any other tips for planning the perfect AWS re:Invent schedule? Sessions you’re looking forward to? Any other questions, tips, swag suggestions  Let us know in the comments. Cheers, and see you there!

More on re:Invent: 2018 recap.

About Katy Stalcup

Katy Stalcup is the Director of Marketing for ParkMyCloud, where she’s responsible for a wide variety of content development, campaigns, and events. Since ParkMyCloud's founding, she's evangelized its message of simple cost savings and automation (seriously, in the words of one of our customers, "There is literally no reason not to use ParkMyCloud"). Katy is a Northern Virginia native who is happy to contribute to the region’s growing reputation as an East Coast gathering point for technology innovation - particularly as a graduate of the Alexandria, VA Thomas Jefferson High School for Science and Technology. She also earned bachelor’s degrees in communication and psychology from Virginia Tech. In her free time, she enjoys reading novels, playing strategy board games, and travel both near and far.

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