cloud management in the amazonImagine you’re hunting in the Amazonian jungle. As you prowl through the trees, you spot the yellow eyes of your prey – a jaguar.

You have two weapons in your kit. One is a multi-purpose Swiss Army Knife, useful throughout the campsite, but limited in effectiveness. The other is a spear, designed specifically for the hunt. Which do you have in hand when you attack?

What if the Amazon you’re exploring in isn’t the rainforest, but the massive cloud services provider, and the giant beast to tackle isn’t a cat, but your overwhelming spend?

In either situation, the spear is your best bet. To best attack, you need something single-purpose, streamlined to efficiently conquer the problem at hand.

Identifying the beast: What’s the pain point in enterprise public cloud?

A leading industry analyst recently remarked to us:

“AWS doesn’t have a core vested interested in helping customers save money!” 

There it is: the jaguar in the trees, so to speak.

Last spring when we started developing the idea for ParkMyCloud, we asked ourselves: what is the biggest pain point for an enterprise in public cloud? We did our research, speaking with customers and industry analysts, and found our beast: cost control and optimization.

Then we said, where can we have the biggest impact? Compute spend makes up nearly 70% of an average monthly CSP bill, so we narrowed in there.

Third, who’s the biggest player? (Where’s the forest?) For this question, the answer was a no-brainer: Amazon Web Services (AWS).

At that time, and now, many vendors are trying to take on cost management and visibility. They offer solutions for Reserved Instance and Spot Instance management, look for orphaned resources, resize instances, provide chargeback and cost allocation, and look at usage. But they aren’t doing the obvious – turning off idle resources when not in use.

Sharpening the spear: Focusing on AWS cost savings

Another industry analyst recently said to us:

“I’m a big fan of products that do one thing and do it well. You want to land and expand from there.”

Since 2016 started, we have had several analyst calls, talked with many customers, and read about the need for simple, single purpose applications. Five months after launching ParkMyCloud, we know we’re on the right track. Everything points to simplification. Don’t be the Swiss Army Knife. Be the tip of the spear.

On this topic, we recommend this article from AWS VP & CTO, Werner Vogels: Simplification is the Technology Trend for 2016.

Arming yourself: Schedule those AWS instance on/off times

“AWS is terrific overall, but the costs can grow very quickly—so we thought ParkMyCloud could be way to reduce the recurring cost by automatically turning off unused instances. About 5 minutes into our free trial we were very impressed with how easy the set up was; we immediately saw our AWS instances in the dashboard and began parking. Then, about two weeks in, we were very pleased with the reduction in our AWS bill. We calculated that the payback period on ParkMyCloud’s fee for an entire 12 months was a little over 30 days. It was a slam dunk.”

Michael Primanzon, Director of Network Operations, Neustar

Our customers tell us that the “spear” we’ve created is pretty sharp. In ParkMyCloud, you can schedule on/off times for your instances using our calendars, or your own. We provide recommendations of “parkable” instances. Soon, we will roll out multi-user/multi-credential accounts. And all for about $1/instance/month.

So arm yourself for cost savings: check out ParkMyCloud today.

About Jay Chapel

Jay Chapel is the CEO and co-founder of ParkMyCloud. After spending several years in the cloud management space, Jay saw that there was no simple solution to the problem of wasted cloud spend - which led him to start ParkMyCloud in 2015. Before that, he spent 10+ years with Micromuse and IBM Tivoli, a provider of business infrastructure management software. After an acquisition by IBM, he led the successful sales integration and subsequent growth of the IBM Tivoli/Netcool business in Europe. He also held several regional and worldwide sales roles in Switzerland, the UK and the US. Jay earned both a BA in Finance and an MBA from West Virginia. Those few hours a month that Jay’s not busy with ParkMyCloud’s growth and success, you can find him on the ski slopes, on the soccer field, or on the golf course often accompanied by his three kids.